Digital Marketing Manager

Digital Marketing Manager (Hands-on Growth Resource)

Role Summary:

A hands-on digital marketing leader who combines strategic thinking with executional depth. This role will own both paid and organic growth — building campaigns that acquire parents, therapists, and institutions while driving engagement and brand authority for CognitiveBotics.

Key Responsibilities:

• Own and manage end-to-end marketing funnel (awareness → lead → conversion → retention).

• Plan, execute, and optimize digital ad campaigns (Google, Meta, LinkedIn).

• Develop and implement SEO, SEM, content, and email marketing strategies.

• Build landing pages, nurture journeys, and performance dashboards.

• Drive community marketing — parent groups, therapist forums, webinars.

• Collaborate with SDR & Sales teams for lead scoring, nurturing, and MQL handoff.

• Work on creative storytelling for brand campaigns (videos, blogs, thought leadership).

• Manage small in-house team / freelancers for content, design, and automation.

Profile Requirements:

• 6–10 years of experience in digital performance marketing (preferably in EdTech, HealthTech in

SaaS set-up).

• Proven track record of lead generation (CPL/CAC optimization).

• Hands-on in tools like Google Ads, Meta Ads, HubSpot, WordPress, Canva, and GA4.

• Analytical + creative mindset — can interpret data and craft narratives.

• Must be a doer — capable of designing creatives, writing copies, driving content marketing

strategies, and optimizing campaigns independently.

KPIs:

• Cost per Lead (CPL) and LTV/CAC ratio

• Lead-to-MQL and MQL-to-deal conversion rates

• Organic traffic growth (SEO performance)

• Campaign ROI and engagement metrics