Digital Marketing Manager

About CMR Group

The CMR Group of Institutions is a unique education conglomerate based in Bangalore, India, that offers a wide range of courses from the Montessori / Kindergarten level to Post Graduate and PhD programs. Founded in 1991 to meet the needs of local students, CMR Group currently comprises different brands of schools & colleges, namely, CMRIT Bangalore, Ekya Schools, CMR National Colleges & the CMR University, which was established in 2013.

Institutions: 20+ | Programmes: 80+ | Students: 20000+

Role Overview

We are seeking a performance-driven and detail-oriented Digital Marketing Manager to join our in-house Outreach team. This role is critical in driving end-to-end lead generation, nurturing, and conversion through integrated digital channels. The ideal candidate brings hands-on expertise in paid media (Google & Meta), a strong analytical mindset, and the ability to collaborate cross-functionally across marketing, outreach, and analytics teams.

Key Responsibilities

Lead Generation & Outreach Strategy

• Design and implement scalable outreach strategies to increase qualified lead inflow across digital channels.
• Collaborate closely with the Outreach team to drive lead generation initiatives and improve lead quality.
• Identify new acquisition channels and optimize existing ones for cost-efficiency and performance.

Lead Lifecycle Management

• Own and manage the complete digital lead lifecycle—from acquisition to nurturing to final conversion.
• Develop structured lead nurturing journeys using email, WhatsApp, and remarketing funnels.
• Continuously optimize conversion touchpoints based on funnel performance insights.

Campaign Planning & Execution

• Plan, execute, and optimize performance marketing campaigns across Google Ads (Search, Display, Video) and Meta platforms (Facebook & Instagram).
• Drive branding and remarketing campaigns to improve recall, engagement, and conversion rates.
• Monitor campaign KPIs (CPL, CPA, ROAS) and implement data-driven optimizations.

Cross-Functional Collaboration

• Work closely with Digital Marketing, Outreach, Marketing, and Strategy & Analytics teams to co-create campaign strategies.
• Participate in brainstorming sessions to align campaign execution with broader business goals.
• Ensure seamless coordination between content, design, and performance teams for campaign delivery.

Data Analysis & Optimization

• Analyze lead behavior, engagement patterns, and campaign performance to identify optimization opportunities.
• Generate actionable insights using Google Analytics, CRM data, and Excel-based reporting.
• Develop dashboards and reports to track funnel performance and marketing ROI.

CRM & Tools Management

• Utilize CRM and ERP systems effectively for lead tracking, segmentation, and follow-ups.
• Ensure accurate data flow and hygiene across systems for reliable reporting and targeting.

Requirements

• Experience: 4–8 years in Digital Marketing with a strong focus on performance marketing and lead generation.
• Education: BBA/MBA in Marketing or related field (preferred).
• Technical Skills: Google Ads (Search, Display, Video)
• Meta Ads Manager (Facebook & Instagram)
• Basic working knowledge of Google Analytics
• Email & WhatsApp marketing platforms
• Data Skills: Intermediate proficiency in MS Excel (data analysis, reporting, dashboards).

Location: Bangalore (Preferred Candidates)