Digital Marketing Manager

About CMR Group

The CMR Group of Institutions is a unique education conglomerate based in Bangalore, India, that offers a wide range of courses from the Montessori / Kindergarten level to Post Graduate and PhD programs. Founded in 1991 to meet the needs of local students, CMR Group currently comprises different brands of schools & colleges, namely, CMRIT Bangalore, Ekya Schools, CMR National Colleges & the CMR University, which was established in 2013.

Institutions: 20+ | Programmes: 80+ | Students: 20000+

Job Description:

We're looking for a motivated and detail-oriented Digital Marketing Manager to join our in-house Outreach team. The ideal candidate should have hands-on experience in SEO, Google Ads, and Meta (Facebook/Instagram) campaigns, and a basic understanding of Google Analytics and reporting. As a Digital Marketing Manager, you will be responsible for the following functions:

• Strategize on how to increase the number of leads through outreach programs
• Work with the outreach team to generate leads and lead nurturing.
• Manage the entire digital lead cycle from lead generation to conversion
• Execute and plan different performance campaigns in Meta, Google and other channels
• Execute and plan various branding and remarketing campaigns in various different channels
• Coordinate with the digital marketing team, outreach team, marketing team and strategy and analytics team in brainstorming sessions and strategy development
• Perform data analysis on various leads to find out optimal engagement strategies
• Work with CRM and ERP tools in managing leads
• Strategize and execute lead engagement and nurturing channels for better lead conversion

Requirements:

• 4-5 years of relevant digital marketing experience. A BBA or an MBA in Marketing is a bonus
• Working knowledge of Google Ads (Search, Display, Video), Meta Ads Manager, Email and W/A marketing.
• Good communication and coordination skills.
• Data analysis skills for MS Excel - Intermediate level