Digital Marketing Manager

JD for Digital Marketing Manager

Develop, implement, and manage digital marketing strategies aligned with business goals

Plan and execute campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, etc.

Manage SEO, SEM, and website performance to improve rankings and traffic

Oversee social media marketing, content calendars, and engagement strategies

Monitor and optimize lead generation campaigns and conversion funnels

Analyze performance using tools like Google Analytics, Search Console, and ad dashboards

Manage email marketing campaigns and CRM integrations

Coordinate with content writers, designers, and external agencies

Prepare regular performance reports and insights for management

Stay updated with the latest digital marketing trends and tools

Bachelor's degree in Marketing, Business, or related field

4-8 years experience as a Digital Marketing Manager or similar role

Strong knowledge of SEO,social media, email marketing, and content marketing

Hands-on experience with Google Ads, Meta Business Suite, and analytics tools

Understanding of lead nurturing, funnels, and ROI measurement

Excellent communication and team management skills

Creative thinking with a data-driven mindset