Digital Marketing Manager

Job Overview

At Bauer Bodoni, marketing is about understanding people and building awareness of how our products and services can satisfy their needs.The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Job Description

* Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

* Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

* Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

* Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.

* Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.

* Help develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets

* Develop and implement strategic sales and marketing plans for event's.

* Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.

* Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.

* Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.

* Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

* Plan, Coordinate and execute events with end to end plan and follow up.

* Present ideas and final deliverables to internal and external teams, and communicate with senior Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

* Monitor and analyze marketing trends to identify opportunities for growth.

* Maintain social media calendars.

Required skills and Qualifications

* Excellent written and verbal communication skills.

* Strong project management, multitasking, and decision-making skills.

* Metrics-driven marketing mind with eye for creativity.

* Bachelor's degree (or equivalent) in marketing, business, or related field.

* Proficiency with online marketing and social media strategy.

* Proven success in designing interactive applications and networking platforms.

* Willingness to travel.

* 2+ years of experience in Digital Marketing.

* Must know how to navigate SEO (Search Engine optimization).

* Must have good knowledge of influencer marketing, performance marketing and social media marketing.

* Well Versed with Google Ads

Benefits:

* Competitive salary package

* Health insurance coverage

* Opportunities for professional development and growth

* Dynamic and supportive work environment

* Exciting opportunities to work on high profile events and projects.