Digital Marketing Manager

Responsibilities:

Enter, nurture, and track leads in the CRM system to actively engage with potential

customers, elevate their interest, and uncover future opportunities.

Establishes and maintains knowledge of all company products to develop and communicate

appropriate solutions and understands different buying personas to position and communicate

the value of the company and persuade business prospects to learn more

Coordinates and tracks SEO and SEM activities and develops the website, social, and

campaign content based on keyword research

Establishes, maintains, and optimizes scalable processes that ensure best practices in campaign

and lead management

Analyses marketing and sales data from CRM platforms to develop insights and

makes recommendations on areas for optimization to meet revenue targets

Drives key business metrics, including leads, MQLs, SQLs, and Opportunities, and track

and maintain all demand and lead generation activities in CRM

Possesses excellent data analytics skills to generate actionable insights for campaigns

Consistently apply growth mindset behaviors: curiosity, analysis, outside the box thinking,

and deep ownership.

Conducts lead audits by following SOP and following up Sales team members to achieve

sales targets

Uncovers new target audience and industry verticals to amplify results

Setup email automation for leads that are non-responsive

Setup/Optimize PPC campaigns (Google AdWords, Facebook & LinkedIn Ads) for

different verticals in different geographic locations with an objective to drive 10x ROAS

Measures the impact and effectiveness of campaigns by reporting on key performance indicators

(conversion rate, CTR, cost per lead, lead quality, etc.).

Develops budget and lead forecast recommendations.

Collects spend and lead information for all programs and assists with pacing goals.

Collects and analyses ad performance data, helps to identify trends and insights that

optimize and maximize ROI.

Assists with executing a/b tests for ad copy, bid strategies, keywords, audience segments, and

images.

Helps to monitor and diagnose performance issues and implements mitigation strategies.

Creates content for effective landing pages that maximize results

Analyses sales pipeline reports and dashboards in the CRM

Weekly sales strategies meetings with the Sales Team and regular communication with

individual Sales Team members

Measure and track your daily lead generation activity against weekly, monthly, quarterly

and annual goals

Essential Skills:

Ability to achieve revenue-based targets and not just lead count

Ability to quickly learn new information and effectively present it in written and visual

forms of communication

Ability to effectively manage multiple projects simultaneously, working both independently

and as a team member

Ability to build excellent working relationships to attain goals

Ability to manage ambiguity and help cross-functional teams to deliver on superior

customer experience

Ability to follow the strict brand and visual guidelines

A team player who loves to collaborate with cross-functional and regional teams.

Excellent communication skills

Creative thought-process