Employment Type: Full Time
Office Location: Noida
Experience: 4-6 years
Qualification and Profile:
- In-depth understanding of SEO principles and best practices, with experience in both on-page and off-page optimization, content optimization, and keyword research.
- Proven track record of increasing engagement on social media platforms through strategies like audience targeting, timing, content formatting, and engagement metrics analysis.
- Experience with LinkedIn and YouTube marketing, including LinkedIn Ads, video SEO, and content optimization to drive engagement and build brand presence.
- Skilled in Google Ads optimization, Online Reputation Management (ORM), and digital analytics, with the ability to translate data insights into actionable strategies.
- Strong results-driven approach, with a focus on measuring outcomes and iterating based on performance.
- Strong communication and leadership skills to work collaboratively across teams and inspire growth.
- Up-to-date on the latest digital marketing trends, social media algorithms, and engagement tactics.
- Strong time management and organizational skills.
- Graduate or post-graduate, ideally with a technical background.
Job Responsibilities:
- Oversee digital marketing efforts, including managing the marketing database, email campaigns, social media accounts, and paid advertising on multiple platforms.
- Develop and manage monthly campaign budgets, ensuring resource efficiency.
- Plan and execute lead generation campaigns across LinkedIn, YouTube, Facebook, Instagram, and other channels, with a focus on engagement and ROI.
- Optimize YouTube content for SEO and engagement, including creating effective video titles, descriptions, tags, and engaging thumbnails.
- Collaborate with graphic designers to create visually compelling social media posts and videos aligned with the media plan.
- Drive engagement on social media platforms by crafting engaging content, experimenting with post formats, using audience insights, and tracking engagement metrics.
- Promote the website and generate online sales through content optimization and SEO best practices.
- Conduct keyword research, market and competitor analysis, and use SEO tools (like SEMrush and Google Analytics) to plan and implement optimization strategies.
- Implement strategies to increase social media engagement, including optimized post scheduling, interactive content, and community engagement.
- Work with the team to brainstorm new ideas, prepare growth strategies, identify digital trends, and optimize marketing spend based on performance insights.
- Utilize analytical skills to track and improve the customer experience across all digital touchpoints.
- Prepare detailed reports on digital marketing campaign performance, providing insights for improvement and growth.
Salary:
Competitive, with no cap for the right candidate.
