Digital Marketing Manager (4-9 years)

Job Title: Digital Marketing

Role Overview

We are looking for a data-driven Digital Marketing expert to lead full-funnel growth across digital platforms. This role will be responsible for driving measurable business outcomes — from customer acquisition to revenue optimization — through structured media planning, experimentation, and strong analytics rigor.

The ideal candidate combines hands-on campaign expertise with strategic thinking and a strong understanding of attribution, funnel optimization, and ROI management.

Key Responsibilities

•Strategy & planning: Develop and execute full-funnel strategy aligned to business KPIs.

•Define audience strategy across platforms (Search, Meta, YouTube, Programmatic, Affiliates, etc.) & allocate budgets dynamically basis signals & optimization

•Lead end-to-end campaign setup, testing, and optimization and drive A/B testing on creatives, landing pages, bidding strategies, and audience cohorts

•Monitor key metrics including CAC, ROAS, LTV, CVR, and incrementality

•Ensure tracking hygiene across GA4 / Firebase / MMP tools

•Partner with agency analytics teams to improve attribution models & measure campaign incrementality with inputs on MMM etc

•Work cross-functionally with brand, product, tech and media team to deliver KPIs

Key KPIs

•Cost per Acquisition (CPA) / Cost per Activation/Return on Ad Spend (ROAS)

•Revenue growth from paid channels

•Funnel conversion improvement

Required Qualifications

•5 –8+ years of experience in Digital marketing

•Strong expertise in Google Ads, Meta Ads, YouTube, and Programmatic

•Deep understanding of attribution models and measurement frameworks

•Hands-on experience with GA4, Firebase, or MMP tools (AppsFlyer, Adjust, etc.)

•Strong analytical and problem-solving skills

•Proven ability to manage multi-crore budgets

Preferred

•Experience in telecom, fintech, ecommerce, or high-scale consumer brands

•Exposure to app growth campaigns

•Familiarity with MMM and incrementality testing