Key Responsibilities
1. Strategy + Hands-on Execution
- Define and execute the overall digital marketing strategy
- Act as a hands-on contributor across SEO, paid campaigns, and CRO
- Set monthly and quarterly targets and track performance
- Work closely with content and design teams to drive execution
2. SEO & Organic Growth (Hands-on)
- Lead and execute SEO strategy (technical, on-page, off-page)
- Perform keyword research, content planning, and optimization
- Improve site structure, internal linking, and technical health
- Track rankings, traffic, and continuously optimize
3. Performance Marketing (Hands-on)
- Directly manage and optimize campaigns across Google Ads, LinkedIn, etc.
- Run A/B tests on creatives, landing pages, and targeting
- Monitor budgets, bids, and campaign performance daily
- Improve CPL, CAC, and overall campaign ROI
4. Conversion Rate Optimization (CRO)
- Own website and landing page optimization
- Set up and run A/B tests (headlines, CTAs, forms, UX)
- Improve conversion across the funnel (traffic → leads)
- Continuously enhance user journeys
5. Web Analytics & Reporting
- Set up and manage analytics tools (GA4, HubSpot, etc.)
- Build dashboards and track key metrics (traffic, leads, conversions)
- Analyze data and generate actionable insights
- Ensure proper attribution across channels
6. Growth & Funnel Ownership
- Own end-to-end digital funnel performance
- Identify and execute growth opportunities across channels
- Continuously improve lead quality and conversion efficiency
Team Leadership (Lean Team)
- Lead a team (2-3 members) with a player-coach approach
- Provide clear direction while actively contributing to execution
- Build processes, workflows, and best practices
- Upskill and mentor team members
Experience & Qualifications
- 6–10 years of experience in digital marketing (B2B tech / SaaS preferred)
- Proven hands-on expertise across:
- SEO (technical + content)
- Performance marketing (Google Ads, LinkedIn Ads)
- CRO and experimentation
- Web analytics (GA4, HubSpot, etc.)
- Experience managing and executing campaigns end-to-end
- Comfortable working in a fast-paced, lean team environment
- Strong analytical and problem-solving skills
Key Success Metrics
- Organic traffic and keyword growth
- Cost per lead (CPL) and customer acquisition cost (CAC)
- Website conversion rates
- Campaign ROI and efficiency
- Overall funnel performance
What We're Looking For
- Hands-on operator first, strategist second
- High ownership and accountability
- Ability to execute fast with limited resources
- Data-driven mindset with focus on outcomes, not activity
