Digital Marketing Lead

Role Overview

We are looking for a Digital Marketing Lead who can own and scale our digital presence end-to-endstrategy, execution, performance, and storytelling. This role is ideal for someone who understands B2B, enterprise technology, long sales cycles, and can translate complex AV solutions into compelling digital narratives that drive leads, brand authority, and partner visibility. You will work closely with leadership, OEM partners, consultants, and alliances to support revenue growth and brand positioning.

Key Responsibilities

Digital Strategy & Demand Generation

Own the annual digital marketing strategy aligned with business and revenue goals.

Plan and execute lead generation campaigns across LinkedIn, Google, email, and partner channels,

Build targeted campaigns for enterprise accounts, consultants, and verticals (IT/ITES, BFSI, GCCs, Healthcare, Education, Government).

Content & Thought Leadership

• Drive content creation:
• LinkedIn posts, carousels, videos, case studies, blogs
• Event coverage (ISE, InfoComm, OEM launches, client wins)
• Position Resurgent as a thought leader in AV, UC, Smart Workplaces
• Collaborate with leadership for CXO-level messaging

Website & SEO

• Own www.resurgent.co.in performancetraffic, conversions, UX
• Drive SEO strategy (keywords, blogs, landing pages)
• Create campaign-specific landing pages for events, webinars, and partnerships

Social Media & Brand Presence

• Manage and grow LinkedIn as the primary channel
• Maintain brand consistency across all digital touchpoints
• Build OEM & alliance visibility (PSNI, global partners, key manufacturers)

Marketing Automation & Analytics

• Set up and manage CRM / marketing automation workflows (HubSpot, Zoho, or equivalent)
• Track and report on MQLs, CPL, CAC, engagement metrics, ROI
• Present monthly performance dashboards to leadership

Events & Integrated Campaigns

• Support offline events (roundtables, OEM events, trade shows) with digital amplification
• Run pre-event, live, and post-event campaigns
• Coordinate podcasts, webinars, and publications with digital promotion

Required Skills & Experience

• 610 years of experience in B2B digital marketing (IT, AV, systems integration, enterprise tech preferred)
• Strong command over LinkedIn marketing for B2B
• Experience running paid campaigns (LinkedIn Ads, Google Ads)
• Excellent content sensestorytelling, positioning, messaging
• Hands-on experience with CRM, marketing automation, analytics tools
• Ability to work with sales teams and leadership
• Strong project management and vendor coordination skills

Good to Have

• Experience in AV, UC, IT infrastructure, smart buildings, or enterprise tech
• Exposure to global OEM partnerships and alliance marketing
• Basic understanding of video production, design tools, or CMS platforms
• Experience marketing to consultants and decision-makers (CIOs, IT Heads, Facilities Heads)

What Success Looks Like

• Consistent high-quality inbound leads
• Strong growth in brand visibility and engagement
• Clear digital contribution to pipeline and revenue
• Resurgent seen as a premium, credible AV integrator in the market

Why Join Resurgent

Work with Cutting-Edge Technology: Be at the forefront of AV solutions like Logitech and Microsoft Teams Rooms, driving digital transformation for businesses and enhancing hybrid work environments. Career Growth & Development: Enjoy opportunities for professional growth, learning new skills, and advancing your career through training programs and exposure to innovative projects. Impactful and Collaborative Work: Contribute to high-impact projects, building long-term client relationships and improving business collaboration while working in a team-oriented environment. Industry Recognition & Flexibility: Join a respected company with a strong client base and enjoy the possibility of flexible work arrangements for better work-life balance.

Company Description

Resurgent AV Integrators Pvt Ltd creates productive collaborative experiences with interactive environments. By integrating innovative video collaboration solutions into businesses, we transform how information is shared, helping companies stay ahead. With over a decade of experience, Resurgent provides time-efficient solutions that streamline workplace collaboration and enhance productivity. Our advanced technical expertise, custom deployment plans, and quality control ensure superior user experiences. Our scalable infrastructure solutions simplify communication and drive success.