Digital Marketing lead | Remote

Digital Marketing Expert

Experience: 3+ years

Salary: AUD 1,350 - 1,890 / month (Based on experience)

Expected Notice Period: 2 to 4 Weeks

Shift: (GMT+10:00) Australia/Brisbane (AEST)

Opportunity Type: Remote

Placement Type: Contractual

Contract Duration: Full time, 12 months

(*Note: This is a requirement for one of Uplers clients)

What do you need for this opportunity

Primary Skills:

Google Ads, Lead Generation Campaigns, Meta Ads, Project management, SEO

Assessment:

Role based AI Screening covering Communication and Technical Skills

Our Hiring Partner is Looking for:

Digital Marketing Expert who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you!

Roles & Responsibilities

As a Digital Marketing Expert, you will be responsible for driving and delivering the online lead generation strategy, developing and implementing the SEO blueprint, leading online advertising initiatives, driving website revitalization, and creating compelling online content. This role requires a dynamic individual with a proven track record in digital marketing, a deep understanding of SEO and online advertising, and the ability to drive website optimization to enhance the overall online presence.

Responsibilities:

Lead Generation Strategy:

• Develop and execute comprehensive online lead generation strategies to increase brand awareness and drive customer acquisition.
• Analyse and optimize lead generation campaigns to maximize ROI.

SEO Blueprint Development:

• Conduct thorough keyword research and analysis to develop a robust SEO blueprint.
• Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings.
• Stay updated on industry trends and algorithm changes to adjust the SEO strategy accordingly.

Online Advertising Initiatives:

• Plan, execute, and optimize online advertising campaigns across various platforms, such as Google Ads, social media, and display networks.
• Monitor and analyse the performance of advertising campaigns, adjusting strategies to meet KPIs and objectives.

Website Revitalization:

• Collaborate with cross-functional teams to drive the revitalization of the company's website.
• Implement user experience (UX) improvements and ensure the website aligns with brand messaging and goals.
• Utilize data-driven insights to enhance website performance and user engagement.

Compelling Online Content Development:

• Create and manage a content calendar aligned with marketing objectives.
• Develop compelling and shareable online content, including blog posts, articles, videos, and infographics.
• Ensure that content is optimized for SEO and resonates with the target audience.

This Role Requires:

• Proven Experience: Between 3 to 6 years of experience in digital marketing with a focus on lead generation, SEO, and online advertising.
• SEO Expertise: In-depth knowledge of SEO best practices, keyword research, and proficiency in SEO tools.
• Advertising Proficiency: Hands-on experience with online advertising platforms such as Google Ads, Facebook Ads, and other relevant channels.
• Web Analytics: Proficient in using web analytics tools (e.g., Google Analytics) to track and measure the performance of digital marketing campaigns.
• Content Creation: Strong writing and content creation skills with a keen understanding of storytelling and engagement.
• Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and collaborate with cross-functional teams.
• Analytical Skills: Strong analytical and problem-solving skills to interpret data and adjust strategies accordingly.
• Adaptability: Ability to adapt to evolving industry trends, algorithms, and technologies.
• Communication Skills: Excellent verbal and written communication skills to convey ideas and strategies effectively.

How to apply for this opportunity

1. Register or login on our portal & fill out the application
2. Clear the given AI Screening (30 min) and Click on Apply to get shortlisted
3. Our team of talent matchmakers will matchmake you with the client
4. Crack a quick interview with our client
5. Land your global dream job and get your exciting career started!

About our Hiring Partner:

A is a unique hotel booking platform that enables guests to book Microstays in three, six or 12 hour blocks. The goal is to monetize perishable inventory and generate incremental revenue for hotels from otherwise empty rooms. We're passionate about providing a new and innovative way for people to enjoy microstay experiences. Our team is made up of diverse individuals from all over the world, each bringing their unique expertise to the table. Together, we share a common goal of revolutionising the hotel industry and providing a new level of convenience and flexibility for our users.

About Uplers:

Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual remote opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement.

(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).

So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!