Digital Marketing Lead

About Dr. Paws:

Dr. Paws is a chain of new-age veterinary clinics, headquartered in Bangalore. We aim to make visits to the vet, a friendly, homely, and comfortable experience. We do this by creating clinics with calming and welcoming interiors and providing extremely hospitable and caring services for pets and their parents. Our clinics have everything a pet parent would need under one roof (vet consults, grooming, pet retail, diagnostics, imaging, surgeries, etc.)

We are venture-capital-backed the (Lead Investor is Sauce. VC, India's most reputed early-stage consumer brand investor) and have several marquee angels behind us (Founders of Cult. Fit, Zetwerk, Tracxn, Executive Vice-Chairman Tata Sons).

Location: Dr.Paws HQ,Bangalore

Position Overview:

At Dr. Paws, we believe pets deserve the same quality of healthcare as humans. We're building one of India's most trusted veterinary hospital networks, combining clinical excellence, thoughtful technology, and pet-first care.

We are looking for a Digital Marketing Lead to own and scale our digital growth engine. This role is perfect for someone who loves numbers, experimentation, and building scalable marketing systems, but also has a creative instinct for what resonates with pet parents.

You will work closely with the founders and lead digital growth across three exciting business lines:

Dr. Paws Vet Clinics our core veterinary hospitals

The Better Pet. our new D2C pet products brand

Vet At Home our tech-enabled home veterinary service

Key Responsibilities:

• Own and lead all digital marketing campaigns across platforms
• Manage and optimise campaigns across Meta Ads, Google Ads and other digital platforms
• Drive improvements across performance metrics such as CAC, impressions, conversion rates and ROAS
• Plan and manage marketing budgets and channel allocation
• Continuously test, analyse and optimise campaigns using a data-driven approach
• Collaborate with our in-house design and content team to conceptualise effective creative campaigns
• Work with external agencies and partners where required
• Develop scalable digital growth strategies across our three business lines
• Build discipline and structure into the campaign planning and reporting process.

Requirements:

• 3+ years experience in digital marketing (flexible for exceptional candidates)
• Strong hands-on experience with: Meta Ads Manager & Google Ads
• Experience optimising campaigns and improving metrics such as: CAC, CTR, Conversion rates, Impressions
• Experience working in or with marketing agencies
• Strong analytical mindset and comfort with data
• Experience planning and allocating cross-platform marketing budgets
• Creative intuition for what content and messaging works
• Ideally experience at a top-tier VC-funded startup
• Ideal background includes:

Consumer services businesses with online + offline presence

Tier-1 D2C brands

• High-energy, problem-solving mindset
• Someone who likes to roll up their sleeves and execute
• Bonus points if you have a soft spot for pets.

How to Apply:

Interested candidates are invited to send their resume to: [Confidential Information]

Join us at Dr. Paws, where pets and their parents receive the best care, and you gain invaluable professional experience!