DIGITAL MARKETING LEAD

Role Summary

We're looking for a high-impact Digital Marketing Lead to drive B2C growth across performance marketing, content, influencer strategy, and brand building.

This role requires someone who can own strategy + execution end-to-end not just manage agencies, but drive real business outcomes.

What You'll Do

- Own and execute the overall digital growth strategy

- Lead paid marketing across Meta, Google, TikTok, and YouTube

- Drive performance, scaling, and ROI improvement

- Oversee content direction across ads, website, social, and email

- Build and manage influencer & UGC ecosystem

- Strengthen brand positioning through storytelling and campaigns

- Work on website optimization, conversion, and customer journey

- Coordinate with internal teams and agencies for execution

- Track performance and drive data-backed decisions

What We're Looking For

- 610+ years of experience in digital marketing / D2C / eCommerce

- Strong understanding of performance marketing + content strategy

- Experience managing agencies and cross-functional teams

- Good instinct for what content converts vs what just looks good

- Ability to balance short-term performance with long-term brand building

- Strong ownership mindset and execution speed

- Analytical thinker with a hands-on approach to growth

Tools & Platforms

- Meta Ads, Google Ads, TikTok Ads

- Shopify ecosystem

- GA4, Microsoft Clarity (or similar analytics tools)

- Email marketing platforms (Klaviyo/Mailchimp)

Why Join Us

Work directly with the founder to build and scale a fast-growing, global brand with strong foundations and ambitious growth plans.