Key Responsibilities Social Media Management
- Plan and schedule posts across social media platforms
- Coordinate creatives and captions with the design/content team
- Maintain a content calendar
- Monitor engagement and basic analytics
- Ensure brand consistency across platforms Email Marketing & Campaigns
- Create and execute email marketing campaigns
- Manage mailing lists and audience segmentation
- Track open rates, CTR, and campaign performance
- Coordinate promotional and lead nurturing campaigns
- Support marketing automation workflows SEO & Backlinking
- Assist in on-page and off-page SEO activities
- Identify and execute backlinking opportunities (guest posts, directory submissions, outreach)
- Maintain backlink tracking sheets
- Conduct keyword research and competitor analysis
- Optimize blog content (meta tags, internal linking, etc.) LinkedIn & Sales Navigator Outreach
- Use LinkedIn and Sales Navigator for lead generation
- Identify potential prospects and maintain lead database
- Send outreach messages and follow-ups
- Coordinate with the sales team for qualified leads
- Track outreach performance metrics Administrative & Reporting
- Maintain marketing reports and dashboards
- Track campaign performance and ROI
- Coordinate with internal teams and external vendors
- Manage marketing documentation and databases About Company: SlideUpLift is a utility in Pune that helps business professionals create powerful presentations using impactful PowerPoint tools and templates. Their platform offers a wide variety of graphics to enhance presentations, allowing professionals to focus on their ideas rather than spending hours on formatting. SlideUpLift aims to help professionals communicate their strategies effectively and improve their reputation as slick communicators.
