Campaign Execution
- Assist in planning and executing digital marketing campaigns across LinkedIn and email platforms
- Manage social media publishing schedules and content calendar
- Support webinar and event promotions
Content Development (AI-Driven)
- Draft LinkedIn posts, blogs, and email campaigns using AI tools
- Repurpose long-form content into short-form social media posts
- Conduct keyword research and support SEO optimization
- Refine AI-generated content to align with brand tone
Performance Analytics & Reporting
- Track KPIs such as engagement rate, impressions, CTR, and leads generated
- Maintain weekly marketing dashboards
- Analyze competitor marketing activity
- Provide recommendations for performance improvement
Marketing Operations & CRM Support
- Assist in maintaining marketing trackers and campaign documentation
- Update CRM records for campaign responses
- Coordinate follow-ups post-events
AI Proficiency (Mandatory)
- ChatGPT / Claude for content drafting
- AI SEO and keyword research tools
- AI summarization tools for analytics insights
- Social media scheduling tools
- Ability to write structured prompts and refine AI-generated output
About Company: BigTapp Analytics is a Singapore-headquartered global company that focuses on providing big data & analytics solutions that help our customers do just that. We provide big data & analytics solutions on the cloud using a SaaS model that harnesses poly-structured data from a myriad of sources at the right latency, derives insights, and converts the insights to appropriate business actions. BigTapp Analytics's InFo ActiV platform enables the creation of business analytics applications and deploys them on the cloud to enable rapid realization of business benefits. A suite of big data business analytics applications developed using the platform under the overarching theme of customer value management enables BigtApp's customers to get immediate business benefits. BigTapp has a strong team of data scientists and domain experts who provide consulting and managed services that ensure the realization of business benefits using big data.
