Selected Intern's Day-to-day Responsibilities Include
- Campaign strategy & planning: Defining goals, selecting platforms, determining budgets, and identifying target audiences for maximum ROI.
- Ad copywriting & creatives: Writing compelling, persuasive ad copy and developing visual assets (images/videos) that align with brand guidelines.
- Ad setup & implementation: Configuring campaigns on platforms (Google Ads, Facebook/Instagram Ads, LinkedIn) and setting up landing pages.
- Targeting & audience segmentation: Defining audience demographics, interests, and behaviors to ensure ads reach the right demographic.
- Budget management: Setting, monitoring, and adjusting bidding strategies (CPC, CPM) to manage costs effectively.
- Optimization & A/B testing: Analyzing ad performance to make data-driven adjustments (e.g., changing headlines, images, or targeting) to improve conversion rates.
- Performance monitoring & reporting: Using tools like Google Analytics and Facebook Insights to track KPIs and generate reports on traffic, conversions, and ad spend.
About Company: A digital design and web development agency that focuses on modern website creation, UI/UX design, Webflow and Framer development, brand design, and minimum viable product (MVP) work. We aim to craft responsive, SEO-ready websites and templates to help startups and businesses scale online.
