As a Digital Marketing Intern, you'll manage the social media profiles of brands or individuals by developing a strategy, producing good content, analyzing competitor activities, facilitating customer service, and managing projects and campaigns.
Responsibilities:-
- Develop creative and engaging social media strategies
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram, and YouTube, adapting content to suit different channels
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Develop, launch and manage new competitions and campaigns that promote your organization and brand
- Undertake audience research
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
- Analyze competitor activity
- Set targets to increase brand awareness and increase customer engagement
Qualifications:-
- Upto 1 year of social media marketing experience (prefer to have account management experience also).
- A solid understanding of the use of a range of social media platforms, particularly about advertising/branding and customers
- Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
- Strong communication and people skills for articulating ideas to colleagues and clients
- Excellent teamwork, collaboration, and networking skills
- Organizational skills, with the capacity to prioritize and work across multiple projects
- The ability to work well under pressure to meet deadlines
- Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- An eye for detail and the ability to work accurately
- Motivation and commitment to work
