Digital Marketing Intern

Company Description

Blue Sky Educational Services Pvt. Ltd. is a boutique study abroad consultancy headquartered in Kolkata. We specialize in mentoring students aspiring to study abroad by offering tailored solutions to help them achieve their academic and professional goals. Collaborating with globally renowned universities and colleges in countries such as Canada, Australia, the UK, USA, and more, we provide a wide range of services, including language and test preparation courses, personalized counseling, educational loans, visa assistance, and post-landing services. Our mission is to empower students with the tools and guidance needed to succeed in their educational journeys abroad.

Location: Kolkata (In-office)

Organisation: Bluesky Educational Services Pvt. Ltd.

Duration: Internship (6 Months)

Stipend: 5k - 8k

Work Mode: In-office only

About the Role

Bluesky Education is looking for a proactive and creative Digital Marketing Intern to join our in-office team. This role is ideal for someone who wants hands-on exposure to all aspects of digital marketing in the education and study abroad industry. The intern will work closely with the marketing team and support day-to-day activities across digital platforms, campaigns, and content initiatives.

Key Responsibilities

Assist in planning, executing, and monitoring digital marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, YouTube, and Google

Support content creation for social media, blogs, website pages, email campaigns, and promotional materials

Help manage social media calendars, scheduling posts, captions, hashtags, and engagement

Coordinate with designers and video editors for creatives, reels, and marketing visuals

Assist with basic SEO tasks including keyword research, content optimisation, and blog uploads

Support performance marketing activities such as lead generation ads and campaign tracking

Help maintain and update the website with marketing content and announcements

Assist in email marketing, WhatsApp campaigns, and CRM-based student communication

Conduct market research, competitor analysis, and trend tracking in the education sector

Support offline and online events, webinars, fairs, and promotional activities

Maintain marketing data, reports, and campaign performance records

Who Should Apply

Students or fresh graduates in Marketing, Mass Communication, Media, Business, or related fields

Strong interest in digital marketing and branding

Basic understanding of social media platforms and digital trends

Good communication and writing skills in English

Creative mindset with attention to detail

Willingness to learn, take ownership, and work in a fast-paced office environment

Familiarity with tools like Canva, Meta Business Suite, Google tools, or basic SEO is a plus

Qualifications

• Proficiency in Social Media Marketing and Online Marketing
• Understanding of Web Analytics and the ability to derive actionable insights
• Strong skills in Digital Marketing techniques and tools
• Excellent Communication skills, both written and verbal
• Familiarity with emerging marketing trends and technologies
• Ability to work effectively in a team and manage multiple tasks efficiently
• Educational background in Marketing, Business, or a related field is preferred

What You Will Gain

Practical exposure to real-time digital marketing projects

Mentorship from experienced education marketing professionals

Opportunity to work on branding for international education services

Certificate and performance-based growth opportunities

Potential full-time opportunity based on performance