Digital Marketing Intern - Biddable Media & Programmatic

Location: Mumbai/Bangalore

Duration: 3 Months -

About the role:

We are seeking a highly motivated and talented individual to join our marketing team as a Digital Marketing Intern specializing in Biddable Media. This internship offers a unique opportunity to gain hands-on experience in managing various paid advertising channels, including Meta Ads, LinkedIn Ads, Google Ads, and Programmatic Advertising (DV360, DSP).

Key Responsibilities:

Paid Social Advertising:

Create and manage advertising campaigns on social media platforms such as Meta (Facebook, Instagram), LinkedIn, and other relevant channels.

Develop and implement effective social media advertising strategies to enhance brand awareness, engagement, and conversion.

Paid Search Advertising:

Design and execute Google Ads campaigns to drive targeted traffic and achieve key performance indicators.

Conduct keyword research, ad copy creation, and ongoing optimization to maximize campaign performance.

Programmatic Advertising:

Work with Demand Side Platforms (DSP) and Data Management Platforms (DMP) to execute programmatic advertising campaigns.

Utilize DV360 and other tools to plan, execute, and optimize programmatic media buys.

Analytics and Reporting:

Monitor and analyze the performance of paid media campaigns, providing regular reports and insights to the marketing team.

Use data-driven insights to optimize campaigns and suggest strategic improvements.

Collaboration:

Coordinate with cross-functional teams, including creative, content, and analytics, to ensure cohesive and effective digital marketing campaigns.

Stay updated on industry trends and best practices in digital advertising.

Qualifications:

Previous internship or coursework related to digital marketing.Bachelor's degree in Marketing, Advertising, Business, or a related field.

Strong interest in digital marketing, with a focus on paid media channels.

Basic understanding of Meta Ads, LinkedIn Ads, Google Ads, and programmatic advertising platforms (DV360, DSP).

Excellent analytical and problem-solving skills.

Familiarity with analytics tools such as Google Analytics.

Creative mindset with an eye for design and messaging.

About Havas Media Network India

Havas Media Group India is a media conglomerate that operates within a global framework Mx to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. Havas Media Group India offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks Havas Media and Arena Media, and specialist brands - Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), & Havas Media Tribes (out-of-home).

For more information, visit https://in.havas.com/ & follow @HavasMediaIN on Twitter.

If you are a highly motivated individual with a passion for digital marketing, we invite you to apply for this exciting internship opportunity. Please submit your resume and a brief cover letter outlining your interest in the position.