Digital Marketing Intern

We are looking for a results-oriented Digital Marketing Specialist with proven experience in scaling e-commerce brands using Meta (Facebook/Instagram) and Google Ads. The ideal candidate understands ROAS, CAC, funnels, creatives, and data, and can turn ad spend into consistent, profitable revenue.

This role is performance-first - success is measured by ROAS, sales volume, and growth, not likes or impressions.

1. Key Responsibilities

Paid Advertising (Core Role)

Plan, launch, and scale Meta Ads (Facebook & Instagram) with ROAS-driven strategies

Manage and optimize Google Ads (Search, Shopping, Performance Max, YouTube)

Own the full funnel: Prospecting Retargeting Conversion

Daily monitoring of ROAS, CPA, AOV, CTR, CPM, and Conversion Rates

Budget scaling decisions based on performance and profitability

E-commerce Growth

Optimize product campaigns for D2C / Shopify / WooCommerce stores

Work closely with creatives (or create briefs) for high-converting ad creatives

Test hooks, angles, UGC, statics, videos, and offer messaging

Improve landing pages and product pages for conversion rate uplift

Analytics & Reporting

Set up and manage Meta Pixel, Google Analytics (GA4), Google Tag Manager

Track and analyze performance data to drive decisions

Prepare weekly & monthly performance reports with insights and action plans

Identify drop-offs and scale winners

2. Required Skills & Experience

2-5 years of hands-on experience in Meta & Google Ads for e-commerce

Proven track record of achieving profitable ROAS (2x, 3x or higher)

Strong understanding of performance marketing metrics

Experience managing 50K - 5L+ monthly ad budgets (or equivalent)

Knowledge of audience targeting, creatives testing, and scaling strategies

Familiar with Andromeda / Advantage+ / Performance Max updates

Experience with COD + prepaid markets (India experience preferred)

3. Good to Have (Bonus Skills)

Experience with D2C or luxury / gifting / jewellery brands

Knowledge of CRO, landing page optimization, and upsells

Email & WhatsApp marketing basics (Klaviyo, WhatsApp flows)

Creative strategy understanding (UGC scripts, hooks, angles)

4. What Success Looks Like

Consistent profitable ROAS month over month

Scalable ad structure with predictable results

Reduced dependency on discounts for conversions

Strong creative testing framework

5. Why Join Us

Performance-focused culture (results > theory)

Freedom to test, scale, and grow budgets

Direct impact on revenue

Long-term growth opportunity with a fast-scaling e-commerce brand