Job Description
Develop, implement, and manage marketing campaigns across various digital channels to
enhance brand awareness and increase online traffic.
Analyze and report on the performance and efficiency of campaigns using key metrics.
Plan and execute all digital marketing, including SEO/SEM, marketing database, email,
social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against
goals (ROI and KPI)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Evaluate emerging technologies. Provide perspective for adoption where appropriate
Candidate must have strong analytical, organizational and multi-tasking skills.
Lead SEO/SEM and digital campaign efforts.
Requirements
Graduate with diploma/degree in digital marketing.
Proven working experience 2-3years in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email,
social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Solid knowledge of website analytics tools.
Experience in setting up and optimizing Google AdWords campaigns.
Skills: digital marketing,sem,seo,social media,campaigns
