Core Responsibilities- Lead Generation & Revenue-Focused Growth Marketing
- Own and manage the end-to-end digital patient funnel (Awareness Consultation Booking Surgery Retention).
- Drive OPD/IPD consultations, booking calls & surgery conversions across regions.
- Scale performance marketing across:
- Google Search
- Meta Ads
- YouTube & Programmatic
- Performance Max (PMax)
- WhatsApp campaigns
- Build high-conversion landing pages, microsites, AI-enabled lead capture forms.
- Optimize monthly targets: ROI, ROAS, CPL, Lead Quality, OPD show-up rate & booking conversions.
- AI, CRM & Funnel Automation (LeadSquared)
- Implement & optimize LeadSquared CRM, marketing journeys & auto-dialer workflows.
- Develop AI-based tools including hairline scanner, voice bot & automated WhatsApp funnels.
- Improve P1 (first-contact), P2 (repeat patient), and retention funnels using automation.
- Monitor end-to-end lead lifecycle, agent performance & call recordings.
- Use predictive analytics & lead scoring to improve conversion efficiency.
- SEO, Reputation Management & Organic Growth
- Strategize and execute SEO to rank for India/UK/USA keywords (e.g., best FUE hair transplant near me).
- Create medically accurate service pages, blogs & FAQ content (1000+ keywords).
- Improve GMB rankings, local SEO, reviews, ASO (App Store Optimization).
- Develop international landing pages comparing costs (Dubai, Turkey, UK, USA).
- Plan doctor-led videos, patient testimonials, before/after content.
- Team Leadership & Dashboard Management
- Lead and mentor teams: Performance Marketing, Content, Design, SEO, CRM.
- Build daily dashboards for:
- Leads generated
- CPL & CAC
- OPD bookings
- Surgeries
- ROAS
- LTV
- Region-wise performance
- Conduct monthly strategy review with Leadership (COO).
- Coordinate with Hair Transplant Surgeons, Counsellors & Call Center Teams for funnel accuracy.
- Digital Branding & Authority Building
- Build QHT as a trusted medical authority & global hair transplant brand.
- Oversee content strategy across:
- YouTube: Hair science, doctor talks
- Instagram: Before/After, FAQs, reels
- WhatsApp: Drip campaigns, reminders, post-surgery care
- Launch international teleconsultation model and automate full post-surgery journey till Day 180.
Preferred Qualifications- 612 years of experience in Digital Marketing / Growth / Performance Marketing.
- Experience in healthcare, aesthetics, or other high-ticket funnel-based industries.
- Hands-on expertise with:
- Google Ads, Meta Ads, YouTube, Programmatic
- LeadSquared CRM automation
- SEO + Content Strategy
- Analytics tools (GA4, Looker Studio, Hotjar, etc.)
- Strong team leadership & ability to scale multi-region funnels.
Employment Type
Remote Option
- Fully remote with virtual coordination and weekly review meetings.
Hybrid Option
- Physical presence required 23 days a week at our clinic office.
- Regular collaboration with surgeons, counsellors & operations team.
What We Offer
- Competitive salary & performance-based bonuses.
- Fast-paced, innovative environment in the medical domain.
- Opportunity to build an international digital marketing ecosystem from scratch.
- Leadership-level exposure & strategic ownership.
Skills: leadership,seo,digital marketing,automation,meta ads,google ads,crm,google search
