Location: Navi Mumbai, India
Department: Marketing
Role Overview
We are seeking a dynamic digital marketing generalist to accelerate our digital presence and lead generation efforts across the B2B buyer journey. The ideal candidate will be a hands-on marketer with a strong foundation in digital channels (search, social, paid, etc.), experience with martech platforms, and an analytical mindset. Experience in industrial and SaaS sectors preferred. A digital ninja who can whip up landing pages, to complex reports in a jiffy
Key Responsibilities:
- Plan, execute, and optimize multi-channel digital campaigns for lead generation and brand visibility in target industries
- Manage and grow website and other digital properties
- Manage on-page and off-page SEO, conduct keyword research, collaborate with content teams and optimize landing pages for conversion
- Leverage marketing automation,CRM and analytics platforms to measure, optimize and scale digital campaigns and processes
- Track KPIs (traffic, leads, engagement, conversion rates, ORM), prepare reports & dashboards, analyze funnel performance, and make data-driven recommendations
- Coordinate with sales, product, and content teams to align campaigns with business priorities and industry events
- Monitor industry trends, competitor activities, and digital benchmarks to identify growth opportunities
- Test new channels, tactics, and content formats to improve pipeline velocity and marketing ROI
- Manage billing & vendors on day-to-day basis
Required Skills & Experience
- Minimum 5-6 years hands-on experience in B2B digital marketing
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs), Google Analytics, Google Ads, LinkedIn Campaign Manager, and email automation platforms
- Experience managing and reporting on multi-channel digital campaigns
- Familiarity with martech stacks (CRM, MAP, analytics), basic HTML/CMS usage & knowledge of CMS frameworks and platforms
- Excellent analytical, organizational, and project management skills
- Ability to work independently in a fast-paced, growth-oriented environment
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