Digital marketing expert (Part-time, Equity only - No pay until funding)

Job Title: Digital Marketing Expert (Equity-Based)

Location: Remote

Type: Equity-Only | Founding Team Role

About HiWox

HiWox is building a 9-Dimension Wellness & Healthcare Engine, designed to work across real-world environments like:

• Gyms & fitness centers
• Corporates (B2B wellness)
• Home-care setups
• Specialized segments (geriatric, pregnancy, lifestyle disorders)
  
  

The goal is to create scalable, practical healthcare solutions through real-world testing, data, and system-driven execution.

Role Overview

We are looking for a Digital Marketing Expert who can build and scale HiWox's digital growth engine from scratch.

This role is not just about running ads it's about:

Driving adoption of healthcare solutions

Building trust in a sensitive category

Creating a scalable digital acquisition and engagement system

Key Responsibilities1. Performance Marketing & User Acquisition

• Plan and execute:
• Paid campaigns (Meta, Google, LinkedIn, etc.)
• Focus on:
• User acquisition (B2C)
• Lead generation (B2B: corporates, gyms, partners)
• Optimize:
• CAC
• Conversion rates

Into

• Funnel Design & Conversion Optimization
• Build and optimize:
• Landing pages
• Signup and onboarding flows
• Improve:
• Click signup engagement retention journey
• Continuously test and iterate funnels
• Healthcare Trust-Building Content
• Create and scale:
• Educational content
• Awareness campaigns
• Simplify:
• Complex healthcare concepts
• Clear, relatable communication
• Build trust-first digital presence

• Multi-Segment Digital Strategy
• Design campaigns for:
• Gyms performance + recovery positioning
• Corporates productivity + employee wellness
• Home-care users chronic + elderly care
• Customize messaging for each segment
• Data & Analytics
• Track:
• Campaign performance
• User behavior
• Funnel drop-offs
• Use insights to:
• Improve ROI
• Support product-market fit decisions
• Experimentation & Growth Systems
• Test:
• New channels (SEO, communities, partnerships)
• New messaging and creatives
• Identify:
• High-leverage growth loops
• Build repeatable digital growth systems
  

Requirements

• 15 years experience in:
• Digital marketing / performance marketing / growth
• Hands-on experience with:
• Paid ads (Meta, Google, LinkedIn)
• Analytics and tracking tools
• Strong understanding of:
• CAC, LTV, funnels, conversion rates
• Ability to:
• Execute fast and iterate
  

Bonus (Good to Have)

• Experience in:
• Healthcare / wellness marketing
• B2B lead generation
• Exposure to:
• Startup / 01 environments
• Marketing automation tools
  

What You'll Get

• Equity ownership based on contribution
• Opportunity to grow into:
• Head of Growth / Digital Marketing Lead
• Direct exposure to:
• Building a healthcare growth engine from scratch
• Product + business strategy
  

Who Should Apply

• People who understand:
• Healthcare marketing = trust + education + conversion
• Those who can:
• Turn digital campaigns into real adoption and engagement
• Individuals ready for:
• high ownership and fast-paced execution
  

Important Note

• This is an equity-only role (no fixed salary initially)
• Compensation begins post traction / revenue / funding
• Expect continuous experimentation and high accountability
  
  

Skills: wellness,digital marketing,healthcare,campaigns