Job Title: Digital Marketing Expert (Equity-Based)
Company: Kefilo
Location: Remote (India) / Hybrid (Preferred: Bhubaneswar)
Commitment: Part-time (20–25 Hours/Week) | Founding Team | Equity-Based
About Kefilo
Kefilo is building a next-generation
nutrition and wellness ecosystem focused on functional nutrition, preventive healthcare, food innovation, and human transformation.
We are not building just another healthy meal delivery or cloud kitchen brand.
Our vision is to create an intelligent nutrition platform by combining
nutrition science, food technology, AI, behavioral psychology, and digital innovation to help individuals achieve sustainable lifestyle transformation through personalized nutrition programs.
As a
Digital Marketing Expert, you will build Kefilo's complete digital growth engine, lead customer acquisition, and establish the brand as one of India's most trusted names in nutrition and preventive wellness.
Key Responsibilities
- Develop and execute end-to-end digital marketing strategies across Meta, Google, LinkedIn, Instagram, YouTube, SEO, WhatsApp, email marketing, and other digital channels.
- Build scalable customer acquisition funnels for Kefilo's 90-Day Transformation Program, subscription meal plans, mobile application, future grocery management services, and nutrition products.
- Plan, execute, and optimize performance marketing campaigns while continuously improving CAC, ROAS, conversion rates, retention, and customer lifetime value.
- Lead founder branding, content distribution, influencer collaborations, podcast promotions, webinars, PR campaigns, and community-building initiatives.
- Implement CRM systems, marketing automation, WhatsApp campaigns, email nurturing, lead scoring, and customer engagement workflows.
- Build marketing dashboards to track campaign performance, customer behavior, attribution, funnel performance, and business KPIs using data-driven decision making.
- Collaborate with branding, nutrition, food science, product, technology, and operations teams to successfully launch new products, services, and digital experiences.
- Conduct market research, competitor benchmarking, customer segmentation, and growth experiments to identify new acquisition channels and improve marketing efficiency.
- Build scalable marketing SOPs, automation systems, reporting frameworks, and growth playbooks to support expansion across multiple cities.
Who Should Apply
- Bachelor's or Master's degree in Marketing, Digital Marketing, Business, Communications, Growth Marketing, or related fields.
- Strong experience with Meta Ads, Google Ads, Google Analytics, SEO, SEM, LinkedIn Marketing, Email Marketing, CRM platforms, and marketing automation tools.
- Good understanding of conversion optimization, growth marketing, performance analytics, customer acquisition, and digital funnels.
- Experience working with D2C, consumer brands, food, nutrition, wellness, healthcare, or startup ecosystems is preferred.
- Strong analytical thinking, creativity, communication skills, and an ownership mindset.
- Passion for building brands from the ground up and driving measurable business growth.
Immediate Priorities (First 90 Days)
- Build Kefilo's complete digital marketing roadmap and customer acquisition strategy.
- Launch digital campaigns for the 90-Day Transformation Program and the upcoming mobile application.
- Develop high-converting sales funnels, landing pages, and lead generation campaigns.
- Build founder branding and educational content distribution strategies across LinkedIn, Instagram, YouTube, and other platforms.
- Implement CRM, WhatsApp automation, email marketing, and customer nurturing workflows.
- Develop dashboards to monitor CAC, ROAS, LTV, engagement, conversions, and retention.
- Create scalable systems for influencer marketing, referral programs, affiliate partnerships, and community growth.
What You'll Gain
- Opportunity to become a founding member of a fast-growing NutritionTech startup.
- Equity ownership with long-term wealth creation potential.
- Freedom to build and lead Kefilo's complete digital marketing function.
- Exposure to product launches, AI-powered nutrition, startup strategy, branding, fundraising, and business scaling.
- Work directly with the founder alongside food scientists, nutritionists, chefs, product managers, and technology teams.
- Play a defining role in building one of India's most trusted nutrition and wellness brands.
Equity-Based Opportunity
This is an
equity-only founding team role.
There is
no fixed salary during the initial bootstrapping phase. Compensation will be introduced after fundraising and revenue stabilization.
Our Onboarding Process Includes
- 3–4 strategic discussions with the founder.
- A 1-month NDA-based collaboration phase to evaluate ownership, execution, and long-term alignment.
- Long-term founding team agreement.
- Equity allocation based on contribution, expertise, and commitment.
- A 5-year vesting structure for all core founding members.
We're Looking For
We are not looking for someone who simply runs advertising campaigns.
We are looking for a
growth-focused digital marketing leader who can build scalable customer acquisition systems, create high-impact marketing campaigns, leverage automation and analytics, and establish Kefilo as a category-defining nutrition and wellness brand. As a founding team member, you will play a critical role in shaping the company's growth strategy and digital presence from day one.
Skills: digital marketing,customer acquisition,campaigns
