Digital Marketing Executive

Vidyalankar's Study Abroad Team - VIIE is looking for a Digital Marketing Associate for Wadala Campus.

Job Description:

1. Digital Campaign Execution & Performance Marketing - Assist in planning and executing digital campaigns across Google Ads, Meta Ads, and other relevant digital platforms.

· Set up and manage campaign components, including audiences, budgets, creatives, landing pages, and lead forms, as assigned.

· Monitor campaign performance, spend, cost per lead (CPL), click-through rate (CTR), conversion rates, and lead quality.

2. Search Engine Optimization (SEO) - Execute on-page SEO activities, including keyword research, metadata optimization, heading structure, internal linking, image optimization, and content updates.

· Coordinate SEO-friendly website content, blogs, landing pages, and program pages.

3. Website & Landing Page Management - Coordinate website updates for admissions, academic programs, events, webinars, announcements, and other marketing initiatives.

4. Lead Generation & Funnel Optimization- Support lead generation campaigns for academic programs, admissions, webinars, events, and other institutional initiatives.

5. Digital Content & Campaign Coordination - Coordinate with graphic designers, content creators, and social media executives to ensure timely delivery of campaign assets.

6. Website Performance & Technical Coordination - Coordinate with the website developer on website speed, performance, usability, and technical SEO improvements.

· Monitor digital marketing performance using Google Analytics, Google Search Console, Meta Ads Manager, Google Ads, and other relevant tools.

· Assist with email, SMS, and WhatsApp marketing campaigns as required.

· Research digital marketing trends, platform updates, competitor activities, and emerging tools.

Required Skills & Qualifications

· Bachelor's degree in marketing, Business Administration, Mass Media, Communications, or a related field.

· Approximately 1–3 years of relevant experience in digital marketing, performance marketing, SEO, or campaign execution; strong freshers with practical experience may also be considered.

· Working knowledge of Google Ads and Meta Ads.

· Understanding of SEO, keyword research, website optimization, and digital analytics.

· Familiarity with Google Analytics 4, Google Search Console, and campaign reporting.

· Understanding of lead-generation funnels, CPL, conversion rates, and campaign performance metrics.