Role: Digital Marketing Executive
Location: Chennai, Tnagar
Experience: 1–2 Years
Salary: ₹22,000 – ₹30,000 per month
Employment Type: Full-Time
Job Summary
We are looking for a creative and result-oriented
Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across various online channels. The ideal candidate should have hands-on experience in SEO, SEM, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, and Google Analytics to drive brand awareness, website traffic, and lead generation.
Key Responsibilities: Search Engine Optimization (SEO)
- Perform keyword research and competitor analysis.
- Optimize website content, meta tags, and landing pages.
- Monitor website rankings and organic traffic.
- Implement on-page and off-page SEO strategies.
Search Engine Marketing (SEM) & Google Ads
- Create, manage, and optimize Google Ads campaigns.
- Monitor campaign performance and ROI.
- Conduct A/B testing for ads and landing pages.
- Manage PPC budgets effectively.
Social Media Marketing
- Plan and execute social media campaigns across platforms.
- Create engaging content and promotional posts.
- Increase followers, engagement, and brand visibility.
- Monitor social media performance metrics.
Content Marketing
- Develop content for blogs, websites, social media, and email campaigns.
- Coordinate with graphic designers and content creators.
- Ensure content aligns with brand guidelines and marketing goals.
Email Marketing
- Create and manage email marketing campaigns.
- Maintain and segment customer databases.
- Track email performance metrics such as open and click-through rates.
Analytics & Reporting
- Use Google Analytics and other tools to track campaign performance.
- Generate weekly and monthly marketing reports.
- Analyze user behavior and provide actionable insights.
- Recommend improvements based on campaign data.
Required Skills
- Strong knowledge of SEO and SEM.
- Hands-on experience with Google Ads and Google Analytics.
- Experience in Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube).
- Knowledge of Content Marketing and Email Marketing.
- Understanding of keyword research and digital marketing tools.
- Good communication and content writing skills.
- Basic knowledge of Canva, WordPress, or similar marketing tools is an added advantage.
Qualification
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Digital Marketing Certification is preferred.
Preferred Candidate Profile
- 1–2 years of experience in Digital Marketing.
- Ability to manage multiple campaigns simultaneously.
- Strong analytical and problem-solving skills.
- Creative mindset with attention to detail.
- Passion for digital trends and online marketing.
Key Performance Indicators (KPIs)
- Website Traffic Growth
- Lead Generation
- Search Engine Rankings
- Social Media Engagement
- Campaign ROI
- Conversion Rates
- Email Marketing Performance
Work Location: In person
Skills: digital marketing,google,digital,email,social media
