Digital Marketing Executive

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities

• Design, maintain, and supply content for the organization's website
• Formulate strategies to build lasting digital connection with customers
• Monitor company presence on social media
• Launch advertisements to increase brand awareness
• Unipro Tech is looking for a dynamic and self-driven creative Digital Marketing Executive who can independently manage end-to-end digital campaigns across platforms like Google, Meta (Facebook/Instagram), and WhatsApp API.

Location: Chennai

Roles :

• Plan, execute, and optimize Google Ads (Search, Display, YouTube) and Meta Ads (FB/IG).

• Conduct keyword research and manage on-page & off-page SEO strategies to improve organic ranking.

• Set up and monitor conversion tracking, pixel integrations, and campaign reports.

• Manage business WhatsApp API, automations, and chatbot workflows.

• Analyse campaign performance and suggest data-driven improvements. • Coordinate and design with design team to align creatives and ad copies with campaign goals.

•Maintain and manage content basic content in websites and landing pages.

• Maintain GMB (Google My Business) optimization and local SEO practices. • Regular reporting and analysis using Google Analytics, Meta Ads Manager, and other tools.-Research market trends and competitor strategies to support content planning.

-Ability to use AI sensibly and efficiently.

Requirements:

• 1–2 years of hands-on experience in SEO, Google Ads, and Meta Ads.

• Working knowledge of WhatsApp API, integrations, and automation tools. • Strong understanding of digital KPIs, tracking, and analytics tools.

• Ability to work independently and handle multi-channel digital presence.

• Saas Product / Retail restaurant sector- preferred but not mandatory.

• Good communication and copywriting skills.

• Basic Design Skills is a plus

Location: Chennai

Apply: Share your resume at [Confidential Information] or DM me directly.

• Bachelor's degree in Marketing or related field
• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills