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flattrade

Digital Marketing Executive

flattrade
Chennai, India
1-3 Years
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  • Posted 2 months ago
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Job Description

We are looking for a results-driven Digital Marketing Executive with strong content and copywriting skills and hands-on experience in marketing automation tools. The role involves planning, executing, and optimising digital communication journeys across multiple audience segments and personas to drive user acquisition, engagement, and retention.

Responsibilities

  • Plan, execute, and optimise digital marketing campaigns across channels such as email, push notifications, SMS, in-app messages, and web notifications.
  • Create high-quality content and persuasive copy for campaigns, landing pages, app notifications, and promotional creatives.
  • Manage and execute campaigns using marketing automation platforms such as Clevertap, WebEngage, MoEngage, and Netcore.
  • Build user journeys, segmentation, funnels, and lifecycle campaigns to improve conversion and retention.
  • Coordinate with design, product, and tech teams to ensure timely and accurate campaign execution.
  • Monitor campaign performance, analyse metrics, and prepare reports with actionable insights.
  • Conduct A/B testing on creatives, messaging, and journeys to improve campaign effectiveness.
  • Maintain brand tone and consistency across all digital communication.
  • Stay updated with digital marketing trends, tools, and best practices.

Requirements

  • Minimum 1 year of hands-on experience in digital marketing.
  • Strong content writing and copywriting skills with attention to clarity, tone, and conversion.
  • Proven experience working with marketing automation tools: Clevertap, WebEngage, MoEngage, Netcore (at least one is mandatory)
  • Basic understanding of customer lifecycle marketing, segmentation, and personalisation.
  • Familiarity with analytics tools such as Google Analytics, dashboard reporting, and campaign tracking.
  • Working knowledge of email marketing, push notifications, SMS, and in-app engagement.
  • Ability to interpret data and optimise campaigns based on performance metrics.
  • Good communication and coordination skills.
  • Strong attention to detail and ability to manage multiple campaigns simultaneously.
  • Experience in fintech, broking, trading, or app-based platforms will be an advantage.
  • Knowledge of SEO, paid ads, or social media marketing is a plus.
  • Basic understanding of HTML for email templates is an added advantage.
  • Experience with CRM or CDP platforms.

This job was posted by Vergin Antony J from Flattrade.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Digital Marketing
Employment Type:
Full time

About Company

flattrade

Job ID: 143844599

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Last Updated: 06-05-2026 01:37:09 PM
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