Digital Marketing Executive

ulatus (crimson interactive)

Mumbai, India

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Posted 6 hours ago
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Job Description

Support and execute web, SEO/SEM, database marketing, email, social media, and display advertising campaigns to meet business objectives.
Build, maintain, and grow the company's social media presence across platforms, engaging audiences and fostering brand loyalty.
Measure and report on the performance of all digital marketing campaigns, assessing effectiveness against ROI and KPIs.
Identify trends and actionable insights from campaign data, optimizing spending and performance accordingly.
Plan, execute, and analyze A/B tests and conversion rate optimization initiatives to improve user engagement and sales funnels.
Collaborate with internal teams to design and optimize landing pages, enhancing user experience and increasing conversion rates.
Utilize strong analytical skills to evaluate the end-to-end customer journey across multiple channels and touchpoints.
Identify critical conversion and drop-off points within user funnels, and implement strategies for improvement.
Work closely with external agencies and vendor partners to coordinate and maximize campaign effectiveness.
Stay updated on emerging digital marketing technologies and evaluate their potential implementation.
Use tools such as Google Analytics, Google Search Console, and Ahrefs for performance tracking, reporting, and campaign adjustments.
Generate and contribute to creative content ideas, including videos, blog posts, and other multimedia materials.
Track marketing performance and ROI, maintaining detailed daily, weekly, and monthly reports for management review.
Conduct competitive analysis and produce reports on market trends and competitor activities.
Source and manage advertising opportunities across various media including press, radio, and social media.
Collaborate with in-house or external creative agencies to develop marketing materials like brochures, adverts, and online creatives.
Write, proofread, and edit marketing copy for both digital and print campaigns to ensure clarity and brand consistency.
Manage the distribution of marketing materials across appropriate channels.
Conduct market research, including customer surveys and questionnaires, to gather actionable insights.