Digital Marketing Executive

Position : Executive

Department : Website and Digital Marketing

Reporting to : Manager

About Us:

Owned by Stone Shippers Limited, Stonestry is a leading full-service Indian natural stone manufacturer with four decades of experience. Stonestry specializes in sourcing, designing, and delivering premium-quality quarzitic sandstone, limestone, basalt, marble, schist, slate and granite.

Why Stonestry (Stone Shippers Limited) is a Great Place To Work

We are India's largest exporter of quartzitic sandstone, backed by over four decades of industry experience. Our expertise spans a wide range of natural stones, including sandstone, limestone, granite, marble, basalt, schist, and slate. With eight in-house quarries and partnerships with

200+ mines across India, we serve clients in over 15 countries through four state-of-the-art, ISO-certified manufacturing facilities in North and South India.

Job Summary

We are looking for a proactive, performance-driven Executive/Senior Executive – Website and Digital Marketing to manage our website and grow our digital presence through search, social media, and other online marketing channels. The ideal candidate should have hands-on experience in website management, SEO, digital campaigns, content coordination, and analytics. This role requires a combination of creativity, analytical thinking, and execution capability to improve brand visibility, website performance, and digital engagement.

Key Responsibilities

Website Management and Development

• Manage and update company websites using CMS platforms (WordPress or similar)
• Ensure website content is up to date, accurate, SEO-friendly, and aligned with brand guidelines
• Monitor website performance, speed, uptime, and user experience
• Handle basic troubleshooting and coordinate technical fixes when required
• Manage updates for plugins, themes, etc.
• Basic HTML, CSS, and PHP to customize layouts and website behavior
• Resolve security and behavior issues of the website
• Find and optimize on-page SEO with relevant keywords and visual assets on the website

Digital Marketing

• Plan and execute digital marketing campaigns across Google, Meta, and LinkedIn
• Manage SEO activities including keyword research, on-page optimization, backlinks, and content improvements
• Run and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads)
• Track campaign performance and generate actionable insights to improve ROI
• Support lead-generation initiatives across organic and paid channels.
• Study and suggest marketing trends related to the building materials industry and competition
• Experience with Meta Ads Manager and Google Ads dashboards, with a proven track record in audience targeting and campaign structuring
• Track engagement, followers and brand sentiments across all social media platforms

Content and Social Media

• Manage social media calendars and publishing schedules
• Coordinate creation of articles, banners, emailers, and marketing content
• Ensure consistent brand communication across all digital channels
• Work with internal teams/agencies for creative and campaign execution

Analytics and Reporting

• Monitor website traffic and campaign performance using Google Analytics, Search Console, etc.
• Monthly reports on traffic, leads, conversions, SEO rankings, and campaign effectiveness
• Identify opportunities to improve digital performance and engagement

Required Skills and Qualifications

• Bachelor's degree in Marketing, Mass Communication, Digital Media, or a related field
• 2-5 years of relevant experience in website management and digital marketing
• Hands-on knowledge of:
• WordPress / CMS platforms
• SEO and SEM
• Google Ads and Meta Ads
• Google Analytics and Search Console
• Email marketing tools
• Social media platforms
• Basic understanding of HTML/CSS and website structure
• Strong communication, coordination, and analytical skills
• Detail-oriented and data-driven
• Execution focus with strong problem-solving ability
• Ability to manage multiple projects and meet deadlines
• Certifications in Google Ads, Analytics, SEO, or Digital Marketing (added advantage)

Working Days and time

• Monday to Friday – 09.00 am to 05.30 pm (Work from Office)
• Saturday – 09.00 am to 02.00 pm (Work from Home)