Job Description: Digital Marketing Executive / Specialist

Role Overview

We are seeking a highly skilled and performance-driven Digital Marketing Executive / Specialist to lead end-to-end digital marketing initiatives. The role focuses on lead generation, campaign execution, and driving business growth across B2B and B2C segments in industries such as Signage, Branding, Advertising, LED Display, and Real Estate Marketing.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across platforms (Google, Meta, LinkedIn, YouTube)
• Generate high-quality leads through paid and organic channels
• Manage and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns
• Implement and monitor SEO & Local SEO strategies to improve search rankings
• Handle content creation including blogs, ad copies, creatives, and video content
• Execute email marketing, WhatsApp marketing, and marketing automation campaigns
• Track campaign performance using Google Analytics and Search Console
• Coordinate with sales teams to convert leads into business opportunities
• Maintain and update data in CRM tools
• Prepare detailed reports and dashboards on campaign performance and ROI

Mandatory Skills

• Google Ads & Meta Ads
• LinkedIn Ads
• SEO & Local SEO
• YouTube Marketing
• Email & WhatsApp Marketing
• Lead Generation (B2B & B2C)
• Content Writing & Copywriting
• Video Content Creation (Premiere Pro / CapCut)
• Marketing Automation
• Google Analytics & Search Console
• Canva / Adobe Photoshop
• CRM Tools
• Strong Communication & Presentation Skills
• Campaign Planning, Execution & Data Analysis

Eligibility Criteria

• Experience: Minimum 2+ years (5+ years preferred)
• Industry Preference: Signage, Branding, Advertising, LED Display, Digital Signage, Interior Design, Real Estate Marketing

Performance Expectations (KPIs)

• Generate 150+ qualified leads per month
• Schedule 30+ corporate meetings
• Achieve 20+ site visits
• Deliver 50+ quotations
• Contribute to achieving ₹30–40 Lakhs monthly revenue target

Salary & Benefits

• CTC: As per company standards (based on experience)
• Incentives: Performance-based incentives linked to revenue and targets
• Additional Benefits: Company accommodation available for outstation candidates

Additional Requirements

• Strong analytical mindset with data-driven decision-making
• Result-oriented with a focus on achieving targets
• Ability to manage multiple campaigns and deadlines efficiently
• Creative thinking combined with strategic execution