Digital Marketing Executive / Specialist

Company Description Visa Master Canada (VMC) is a professional immigration consulting firm led by a Regulated Canadian Immigration Consultant (RCIC), license R705959. With multiple offices across Canada, VMC provides expert guidance on immigration laws, policies, and procedures for individuals and families. The team specializes in a wide range of services, including temporary visas, permanent residency, work and study permits, and citizenship applications. VMC is committed to integrity, professionalism, and personalized strategies that enhance clients chances of success. The organization emphasizes strong client relationships, aiming to make each immigration journey as seamless and positive as possible.

Role Overview:

We are seeking a hands-on, results-oriented Digital Marketing Executive / Specialist to execute and grow our digital marketing campaigns. In this role, you will manage day-to-day paid acquisition, optimize our search engine visibility (SEO), run email campaigns, and monitor end-to-end campaign performance to generate a consistent stream of qualified inbound leads.

●      Position: Digital Marketing Executive / Specialist

●      Location: Remote

●      Department: Marketing

●      Type: Full-Time (7 PM IST to 4 AM IST)

●      Set up, execute, and monitor day-to-day paid ad campaigns across Meta Ads (Facebook/Instagram), Google Ads (Search/Display), and LinkedIn.

●      Monitor daily ad spends, track performance against target Cost-Per-Lead (CPL), and optimize ad creative, copy, and targeting.

●      Conduct regular A/B testing on ad copy, images, headlines, and landing page elements.

●      Execute on-page and off-page SEO tactics to improve rankings for high-intent search keywords.

●      Update and maintain website/landing page content to improve user experience and boost conversion rates.

●      Set up tracking using Google Analytics (GA4) and Google Tag Manager to analyze user behavior on key web pages.

●      Create, schedule, and send targeted email newsletters and promotional campaigns.

●      Set up automated drip sequences to nurture leads captured through paid and organic channels.

●      Maintain accurate lead routing within our CRM system to ensure smooth handoffs to sales/consultants.

●      Compile weekly and monthly campaign performance reports highlighting ROI, CPL, traffic, and conversion metrics.

●      Experience: 2–4 years of practical experience executing digital marketing campaigns and managing paid advertising budgets.

●      Platform Knowledge: Hands-on experience with Meta Ads Manager, Google Ads, GA4, Search Console, and SEO tools (Ahrefs, Semrush, or similar).

●      CRM & Tools: Familiarity with modern CRMs (HubSpot, Zoho, Salesforce, etc.) and email platforms (Mailchimp, ActiveCampaign, etc.).

• ●      Analytical Skills: Strong ability to track metrics, spot drops in campaign efficiency, and make data-driven adjustments.