Digital Marketing Executive

Digital Marketing Executive

Location: Sector 88, Noida

Industry: Fashion / Apparel / E-commerce

Experience Required: 1–2 Years

Working Days: 6 Days Working

Shift Timing: 3:30 PM – 12:30 AM

Facility: Cab Facility Provided

Brand - https://makeyourlabel.com/

Job Summary

We are looking for a proactive and performance-driven Digital Marketing Executive to support and manage paid marketing campaigns across digital platforms. The ideal candidate should have hands-on experience in Meta Ads and Google Ads, with a strong understanding of campaign optimization, audience targeting, and performance tracking.

The candidate will work closely with the marketing and creative teams to drive customer acquisition, improve campaign performance, and support overall online sales growth for the brand.

Key Responsibilities

Assist in planning, executing, and optimizing paid marketing campaigns across Meta, Google, and other digital platforms

Manage audience targeting, retargeting, and basic funnel optimization

Support A/B testing for creatives, ad copies, and campaign strategies

Coordinate with the creative team for ad banners, videos, and campaign requirements

Track campaign performance using Meta Business Manager, Google Analytics, and related tools

Monitor daily ad spends and ensure proper budget utilization

Generate regular performance reports and share actionable insights

Assist in pixel setup, event tracking, and conversion tracking implementation

Stay updated with current digital marketing trends, platform updates, and best practices

Coordinate with e-commerce and sales teams to align campaigns with ongoing promotions and product launches

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, or related field

1–2 years of hands-on experience in performance marketing or digital advertising

Basic to intermediate knowledge of Meta Ads, Google Ads, and Google Analytics

Understanding of performance metrics such as ROAS, CTR, CPC, CPA, and conversions

Familiarity with audience targeting, remarketing, and campaign optimization

Good analytical and reporting skills

Strong communication and coordination abilities

Experience in fashion, apparel, or e-commerce industry will be preferred

Ability to work in a fast-paced and target-oriented environment