Digital Marketing Executive

Job Title: Digital Marketing Executive/Senior Executive

Location - Netaji Subhash Place - New Delhi

Experience: 2–3 Years

About the Role:

We are looking for a Digital Marketing Executive/Senior Executive to join our growing D2C team at MARS Cosmetics. This role will focus on hands-on execution and optimization of Meta and Google Ads, driving revenue growth on our website while maintaining efficient ROAS

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Key Responsibilities:

• Plan, execute, and optimize Meta (Facebook & Instagram) and Google Ads campaigns (Search, Shopping, Display, YouTube.

• Track daily performance across CPC, CPA, ROAS, CTR, and conversion rate.

• Manage campaign structures, audiences, creatives, and budget

• Coordinate with creative teams for ad copies, hooks, and creative

• Run A/B tests on creatives, audiences, and funnel

• Monitor website performance using GA4, Meta Ads Manager, Google Ads, and Shopify analytic

• Optimize product-level campaigns (best sellers, launches, offers

• Prepare daily/weekly reports with insight

• Stay updated with platform changes and best practice

Requirements:• 2–3 years of hands-on experience managing Meta & Google Ads for D2C or e-commerce brands

• Strong understanding of performance marketing funnels

• Experience with catalog ads, remarketing, and lookalike audiences

• Familiarity with Shopify, GA4, and conversion tracking

• Strong analytical skills and proficiency in Excel/Google Sheets

• Experience in beauty, fashion, or lifestyle brands is a plus

What We're Looking For:

• Execution-focused mindset

• Comfortable with daily optimizations

• Performance-driven and ownership-oriented

• Ability to work in a fast-paced D2C environment