Digital Marketing Executive

Job Role: Digital Marketing Executive

Company: Solar Ladder

Experience: 1+ Year

Location: Mumbai

Salary Upto: 3-4LPA

Employment Type: Full-time

Work Mode: In-person

About Solar Ladder

Solar Ladder is a full-stack supply chain platform for solar installers, offering solutions across SaaS, solar procurement, financing, and 3D solar design. We are building technology-driven solutions to simplify and accelerate the solar industry's growth.

Role Overview

We are looking for a Digital Marketing Executive to manage and execute digital marketing initiatives focused on lead generation, performance marketing, brand visibility, and customer acquisition. The ideal candidate should be creative, data-driven, and hands-on with digital marketing campaigns.

Key Responsibilities

• Plan, execute, and optimize Meta Ads and Google Ads campaigns for lead generation and customer acquisition.
• Develop and manage lead generation campaigns, with a focus on improving lead quality and conversions.
• Plan and execute WhatsApp marketing campaigns for lead nurturing, customer engagement, and follow-ups.
• Manage social media channels, including content planning, scheduling, publishing, and performance tracking.
• Develop content ideas, ad copies, video concepts, scripts, and campaign briefs aligned with marketing objectives.
• Coordinate with graphic designers and video teams to execute high-quality marketing creatives and campaigns.
• Support SEO initiatives to improve website visibility and organic traffic.
• Monitor and report key marketing metrics including leads, CPL, CTR, conversions, ad spend, and ROI.
• Analyze campaign performance and proactively optimize targeting, creatives, budgets, and overall campaign efficiency.
• Stay updated on digital marketing trends and identify new opportunities for growth and customer acquisition.

Required Skills

• 1+ year of experience in Digital Marketing / Performance Marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Strong understanding of lead generation and digital marketing funnels.
• Basic knowledge of SEO, social media marketing, and marketing analytics.
• Strong communication, analytical, and creative thinking skills.
• Ability to manage multiple campaigns and work in a fast-paced environment.

Key KPIs

• Qualified Leads Generated
• Cost Per Lead (CPL)
• Lead Conversion Rate
• Campaign ROI/ROAS
• Website & Organic Traffic Growth
• Social Media Engagement
• WhatsApp Campaign Performance
• Overall Campaign Efficiency

Benefits:

• Flexible schedule
• Paid time off
• Provident Fund