Digital Marketing Executive (SEO & Growth)Experience:1-2 years
Department:Digital Marketing / Growth
Location:Coimbatore
Role OverviewThe Digital Marketing Executive will be responsible for improving online visibility, traffic, and conversion support across our digital marketing channels. This role focuses on SEO optimization, content marketing, and driving measurable growth through data-driven strategies.
Key Responsibilities- Conduct keyword research for products and digital campaigns
- Develop and implement SEO optimization strategies for product listings, websites, and content
- Create and optimize website content, landing pages, descriptions, and on-page SEO elements
- Support marketplace SEO (Amazon, Flipkart, etc.) and website SEO initiatives
- Monitor keyword rankings and track basic performance metrics
- Audit and support content coordination across product content, blogs, and creative assets
- Execute paid marketing and promotional campaigns when required
- Track and analyze traffic visibility, user engagement trends, and conversion metrics
- Perform performance analysis, track KPIs using Google Analytics, and provide reports to stakeholders
- Develop image editing knowledge for product features and advertisement creation
Required Skills & Qualifications- 1-2 years of experience in digital marketing or SEO
- Strong knowledge of keyword research tools (manual or tool-assisted)
- Solid understanding of on-page SEO fundamentals
- Familiarity with SEO tools:
- E-commerce platforms (Amazon, Flipkart, Myntra)
- Websites
- Product listings
- Experience with digital platforms (Google Ads, Meta, Email tools)
- Good written communication and content sense
Preferred Qualifications- Experience working with e-commerce or D2C brands
- Familiarity with marketplace SEO (Amazon, Flipkart)
- Exposure to Google Analytics, Search Console, or similar tools
