Marketing Executive (Traditional & Digital Branding)

Job Title: Marketing Executive (Traditional & Digital Marketing)

Experience: 3 5 Years

Location: Peelamedu

Employment Type: Full-Time

About the Role:

We are looking for a proactive and creative Marketing Executive who can independently handle all marketing activities both traditional and digital. The ideal candidate will have hands-on experience in design coordination, print marketing (posters, banners, pamphlets), as well as digital campaigns, ensuring consistent branding and effective outreach.

Key Responsibilities:

Traditional Marketing:

* Plan, design, and coordinate posters, banners, pamphlets, and print advertisements*.

* Manage vendor coordination for printing, fabrication, and outdoor branding.

* Organize on-ground marketing activities, exhibitions, and events.

* Ensure branding consistency across all offline materials and campaigns.

Digital Marketing:

* Manage and execute social media marketing (Facebook, Instagram, LinkedIn, YouTube, etc.).

* Handle Google Ads, SEO, and online campaigns to drive engagement and leads.

* Coordinate with content/design teams (or design software if self-handling) for creative assets.

* Track and report digital performance metrics regularly.

General:

* Develop and implement monthly marketing plans and budgets.

* Maintain brand guidelines and ensure a uniform marketing message.

* Work closely with management to plan and execute marketing strategies.

* Independently manage end-to-end marketing deliverables and timelines.

Requirements:

* Bachelor's degree in Marketing, Mass Communication, or related field.

* 35 years of experience in marketing (traditional + digital).

* Strong understanding of offline advertising and digital channels.

* Good knowledge of graphic design coordination* (basic design skills a plus).

* Excellent communication, negotiation, and project management skills.

* Ability to work independently and take ownership of complete marketing activities.

*Preferred Skills:

* Familiarity with Canva, Photoshop, CorelDRAW, or similar tools.

* Basic knowledge of Google Analytics, Meta Business Suite, and SEO tools.

* Experience in event marketing or field activation campaigns.

* Strong eye for design and brand presentation.

What We Offer:

* A creative and flexible work environment.

* Opportunities to lead brand growth initiatives.

* Competitive salary with performance-based incentives.

Contact: + 91 9486126331

Hr Manager