Company Description Scrubs and Frames grew out of Beyond Rounds, an online platform created by a team of eight doctors to provide reliable, evidence-based health education in Malayalam. Beyond Rounds has produced over 500 videos with 73 doctors across specialties, backed by a professional production and editorial team. As its audience expanded, Scrubs and Frames was founded as a healthcare consultancy focused on strategic branding, marketing, and support for startups, healthcare professionals, and organizations. The company delivers services including pitch decks, videos, branding, websites, social media, influencer collaborations, webinars, CME programs, and community outreach. Scrubs and Frames is committed to helping impactful healthcare stories reach wider audiences.
Role Description This is a full-time, on-site Digital Marketing Executive role based in Kochi. The Digital Marketing Executive will plan, execute, and optimize digital campaigns across social media and web platforms to support healthcare brands, professionals, and startups. Responsibilities include managing social media calendars, creating and coordinating web content with the creative team, monitoring campaign performance using web analytics tools, and preparing regular reports on reach and engagement. The role also involves collaborating with designers, video producers, and medical professionals to ensure messaging is accurate, engaging, and aligned with client goals. The Digital Marketing Executive will participate in campaign ideation, support influencer collaborations, and contribute to branding and outreach initiatives that strengthen Scrubs and Frames market presence.
Candidate will be calling the leads and closing the leads
Qualifications
Ability to communicate in Malayalam and English fluently, ideally located at Kochi
Minimum 2 years of experience in the field of digital marketing-Fluent with Meta ads, Google ads, Linked in ads, strategy planning.
- Strong marketing skills, including campaign planning and execution, with an understanding of digital marketing strategies.
- Effective communication skills, with the ability to convey complex healthcare concepts clearly to diverse audiences.
- Experience in social media marketing, including content scheduling, audience engagement, and platform-specific best practices.
- Proficiency in web content writing, with the ability to create clear, accurate, and compelling digital copy.
- Ability to use web analytics tools to track performance, interpret data, and suggest improvements.
- Familiarity with healthcare or health-tech domains is an advantage, though not mandatory.
- Comfort working in a collaborative, creative environment with cross-functional teams.
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
- Basic knowledge of SEO, paid advertising, and content management systems is beneficial.
