Digital Marketing Executive

Location: Hybrid

Job Type: Full-time

Experience: Minimum 1 Year (Preferred) / Freshers with strong portfolio are welcome to apply

Job Overview:

We are looking for a creative, results-driven Digital Marketing Executive to join our team. In this role, you will be responsible for planning, executing, and optimizing our online marketing campaigns across multiple channels. The ideal candidate should have hands-on experience in managing paid ad campaigns (Google Ads & LinkedIn Ads), basic knowledge of SEO, and a talent for writing engaging marketing content.

Key Responsibilities:

Paid Campaign Management:

• Plan, set up, and manage paid ad campaigns on Google Ads (Search & Display), Meta Ads and LinkedIn Ads
• Continuously monitor, optimize, and test campaigns to improve Click-Through Rates (CTR), Conversion Rates, and Cost-Per-Lead (CPL).

Search Engine Optimization (SEO):

• Perform basic keyword research and implement On-Page and Off-Page SEO best practices to improve organic search rankings.
• Conduct basic website audits and optimize content using tools like Google Search Console and SEMrush/Ahrefs.

Content Writing & Creation:

• Write clear, engaging ad copy, social media captions, website content, and promotional copy.
• Collaborate with designers to create eye-catching visual content and social media creatives.

Social Media & Brand Management:

• Manage and execute content calendars for social media platforms (LinkedIn, Instagram, Facebook).
• Track audience engagement and maintain a consistent brand voice across all channels.

Analytics & Reporting:

• Track, measure, and analyze campaign performance using Google Analytics and platform ad managers.
• Prepare weekly and monthly performance reports with actionable insights and ROI metrics.

Requirements & Qualifications:

• Experience: Minimum 1 year of hands-on experience in Digital Marketing (Agency background is a plus).
• Ad Platforms: Strong familiarity with Google Ads Manager and LinkedIn Campaign Manager.
• SEO Skills: Solid understanding of SEO fundamentals (Keyword Research, On-Page SEO, Meta tags).
• Content Skills: Excellent written and verbal English communication skills; ability to write compelling ad copy and short-form marketing content.
• Tools: Familiarity with tools like Canva, Google Analytics, WordPress (basic editing), and AI marketing tools.
• Work Style: Ability to work independently in a hybrid setup, manage timelines, and meet project deadlines.

WhatsApp your resume and portfolio: 8590868431

Location: Kochi, Kerala