About Pauser
Pauser is redefining digital health by moving beyond static insights to real-time contextual intelligence.
Our mobile app delivers in-the-moment guidance to individuals, while our platform integrates bio-signals, behavior, and environmental data to continuously interpret health in context.
This enables adaptive, personalized interventions that evolve with the user — not just periodic recommendations.
By closing the loop between data, context, and action, Pauser drives measurable behavior change and daily health regulation.
Role Overview
As a Digital Marketing Executive, you will be responsible for the end-to-end execution of our digital strategy. You will bridge the gap between creative storytelling and data-driven performance marketing. Your goal will be to increase app downloads, improve web visibility, and build a robust pipeline for B2B partnerships.
Key Responsibilities
1. Social Media & Community Management
- Manage and grow Pauser's presence across platforms including Instagram, LinkedIn, X (Twitter), and Facebook.
- Create, schedule, and post engaging content (graphics, reels, and updates) tailored to each platform.
- Monitor and participate in discussions on Reddit, Quora, and health-related forums to position Pauser as a leader in the heart-health space.
- Respond to user comments and inquiries to build an active, loyal community.
2. SEO & App Store Optimization (ASO)
- Execute on-page and off-page SEO strategies for pauser.health to drive organic traffic.
- Optimize App Store and Google Play Store listings (keywords, descriptions, and visuals) to improve search rankings and conversion rates.
- Conduct keyword research to identify high-intent topics for the health and wellness sector.
3. Paid Ads Management
- Design, launch, and optimize paid advertising campaigns across Google Ads (Search/UAC) and Meta (Facebook/Instagram).
- Monitor ad spend, perform A/B testing on creatives, and report on key metrics like CAC (Customer Acquisition Cost) and ROAS.
4. B2B Lead Generation & Outreach
- Research and compile contact lists of potential B2B partners, including health insurance providers, corporate wellness programs, and fitness organizations.
- Develop and execute email marketing campaigns to nurture leads and re-engage existing users.
- Manage the CRM/lead database to ensure consistent follow-ups.
Required Skills & Qualifications
- Experience: 1–3 years of experience in digital marketing, preferably for a mobile app or health-tech product.
- Performance Marketing: Hands-on experience with Google Ads Manager and Meta Business Suite.
- Content & SEO: Strong understanding of SEO principles and tools (e.g., SEMrush, Ahrefs, or Google Search Console).
- Communication: Exceptional written communication skills for replying to public discussions and drafting professional B2B emails.
- Tools: Familiarity with social media scheduling tools (e.g., Buffer, Hootsuite) and email marketing platforms (e.g., Mailchimp, Brevo).
- Analytical Mindset: Ability to pull insights from Google Analytics and App Store Connect to refine marketing tactics.
Bonus Points
- Experience in the wearable tech or bio-hacking industry.
- Basic graphic design skills (Canva/Adobe Express) for social media assets.
- Understanding of the B2B health-tech sales cycle.
