Digital Marketing Executive

Digital Marketing Executive - Role and Responsibility

Digital Strategy Development:

Collaborate with the marketing/business team to develop digital marketing strategies aligned with overall business goals and objectives.

Conduct market research and competitive analysis to identify trends, insights, and opportunities for digital marketing initiatives.

Define target audience segments and develop buyer personas to inform campaign targeting and messaging.

Campaign Planning and Execution:

Plan, execute, and optimize digital marketing campaigns across various channels, including email, social media, search engine optimization (SEO), pay-per-click (PPC), display advertising, and content marketing.

Create compelling and relevant content for digital channels, including website, blog, social media posts, email newsletters, and advertisements.

Coordinate with creative and design teams to develop visual assets and multimedia content for digital campaigns.

Social Media Management:

Manage social media profiles and accounts across platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Develop social media content calendars, schedule posts, and engage with followers to foster community engagement and brand loyalty.

Monitor social media metrics, analyse performance data, and generate reports to track key performance indicators (KPIs) and measure campaign effectiveness.

Website Optimization and Analytics:

Optimize website content and user experience (UX) to improve search engine visibility, website traffic, and conversion rates.

Implement on-page and off-page SEO strategies, including keyword research, link building, and metadata optimization.

Utilize web analytics tools (e.g., Google Analytics) to track website traffic, user behaviour, and conversion metrics, and generate insights to inform optimization strategies.

Email Marketing and Automation:

Develop email marketing campaigns, including newsletter campaigns, promotional emails, and lead nurturing workflows.

Segment email lists based on audience demographics, interests, and engagement levels to deliver targeted and personalized content.

• Implement email automation workflows to streamline campaign delivery, lead nurturing, and customer lifecycle marketing.