Digital Marketing Executive

Company Description

Safety Circle India is a leading provider of workplace health, safety, and wellness solutions with over 20 years of expertise across industries. We empower organizations to create safer and healthier workplaces through impactful training, audits, consultancy services, and customized safety content. With a team of certified trainers and experts, we specialize in areas including First Aid, Fire Safety, Disaster Preparedness, Health & Wellness, and Behavioral Safety. Our mission is to foster a zero-harm work environment by promoting safety culture and equipping organizations with tools to enhance employee well-being. Headquartered in Chandigarh, we serve clients across India and SAARC nations.

Role Description

The Digital Marketing Executive will play a key role in planning, executing, and optimizing digital marketing strategies to enhance brand presence and engagement. Responsibilities include managing social media campaigns, analyzing web traffic using analytics tools, creating content for online platforms, and collaborating with the marketing team to drive lead generation and customer engagement. This is a full-time on-site role based in Chandigarh.

Key Responsibilities

● Plan and run email marketing campaigns using platforms like Mailchimp, HubSpot, or Sendinblue

● Execute LinkedIn lead generation (organic + paid, including InMail & Campaign Manager)

● Manage WhatsApp marketing via WhatsApp Business API or CRM integrations

● Run and optimize Google Ads, Meta Ads, and LinkedIn Ads

● Track performance using Google Analytics (GA4), UTMs, and conversion tracking

● Improve visibility through SEO, retargeting, and A/B testing

Technical Requirements

● 5+ years in digital marketing with a focus on lead generation

● Proficient in:

1. Google Ads and Meta Ads Manager
2. LinkedIn Campaign Manager
3. Google Analytics (GA4)
4. Marketing automation tools (e.g., HubSpot, ActiveCampaign)
5. CRM platforms (e.g., Zoho, Salesforce)
6. WhatsApp Business tools/API
7. SEO tools (e.g., Ahrefs, SEMrush)
8. UTM tracking, pixel setup, and event-based tracking