Digital Marketing Executive

Job Description:

We are looking for a creative and data-driven Digital Marketing Executive to support our online marketing initiatives. The candidate will be responsible for executing digital campaigns, managing social media platforms, and optimizing brand presence across digital channels.

Key Responsibilities

• Plan and execute digital marketing campaigns across channels (Google, social media, email, etc.)

• Manage and grow social media platforms (Instagram, LinkedIn, Facebook, etc.)

• Create engaging content (posts, blogs, creatives, captions)

• Run paid ad campaigns (Google Ads, Meta Ads)

• Perform SEO & keyword research to improve website visibility

• Monitor and analyze campaign performance using tools like Google Analytics

• Coordinate with design and content teams for campaign execution

• Track trends and competitor activities to suggest improvements

Required Skills

• Basic knowledge of SEO, SEM, and social media marketing

• Familiarity with tools like Google Analytics, Google Ads, Meta Business Suite

• Strong communication and content writing skills

• Creative thinking and attention to detail

• Analytical mindset with ability to interpret data

• Good time management and organizational skills

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or related field

• Certifications in Digital Marketing (Google, HubSpot, etc.) are a plus

• Internship or prior experience in digital marketing is an advantage

Key Competencies

• Creativity & Innovation

• Data-driven decision making

• Team collaboration

• Adaptability to new trends and tools