Digital Marketing Executive

Company Description

Proteger AI is the creator of Vajra, an advanced AI-enabled SaaS solution designed for hospital asset management. Vajra empowers hospitals to optimize asset tracking, maintenance, and utilization to improve resource allocation and patient care. By leveraging cutting-edge technology, Proteger AI is committed to transforming the healthcare industry with innovative tools that enhance operational efficiency and enable better outcomes. The company focuses on driving impactful solutions for modern healthcare challenges.

Experience

1 - 3 years (B2B SaaS / Healthcare / E-commerce preferred)

Job Summary

We are looking for an experienced Digital Marketer to drive inbound leads, demos, and sales for:

• Vajra Software – B2B SaaS (Hospital Asset Management)
• Medorna – B2C (e-Commerce Website)

This is a hands-on, performance-driven role with ownership of strategy, execution, and results.

Key Responsibilities

• Plan & execute Google Ads and Meta Ads (leads & sales)
• Drive qualified demo requests (B2B SaaS) and e-commerce sales
• Create and manage email marketing workflows:

1.Lead nurturing

2.Demo follow-ups

3.Abandoned cart & repeat purchase emails

• Plan and execute blog & content strategy:

1.SEO-driven blogs (Vajra)

2.Landing page content

3.Use blogs to support paid campaigns & retargeting

• Build and execute SEO & content strategies
• Set up and manage GA4, GTM & conversion tracking
• Guide interns / junior marketers

Requirements

• 1-3 years of hands-on digital marketing experience
• Strong in performance marketing (Google & Meta Ads)
• Experience with B2B SaaS OR Healthcare OR E-commerce
• Solid understanding of lead & sales funnels
• Proficient in GA4, GTM, SEO tools

What You'll Gain

• A challenging role with clear goals and accountability
• Exposure to healthcare SaaS and consumer e-commerce domains
• Collaborative work environment with cross-functional teams
• Long-term growth opportunities within the organization