Digital Marketing Executive

Job Profile: Digital Marketing Executive

Designation: Executive/ Sr. Executive

Location: Bangalore – Work from Office

Department: Marketing

Language Proficiency: English and Hindi are must. Any added languages are added advantage

Role Overview

The Digital Marketing Executive will be responsible for executing end-to-end digital marketing activities, with a strong focus on social media management, paid digital campaigns, SEO, and leveraging new-age digital tools. The role aims to drive brand visibility, lead generation, and engagement across digital platforms.

Key Responsibilities

1. Social Media Management

• Manage and grow company presence on platforms such as Facebook, Instagram, LinkedIn, YouTube and X
• Plan and execute monthly content calendar
• Create and publish engaging content (posts, reels, stories, videos)
• Lead influencer marketing and Digital collaborations
• Monitor engagement (likes, comments, shares) and respond appropriately
• Ensure consistent brand voice and visual identity

2.Vendor & Agency Management

• Coordinate with external agencies and vendors including:
• Creative/design agencies
• Performance marketing agencies
• Brief vendors clearly on campaign requirements, brand guidelines, and timelines
• Ensure timely delivery and quality of outputs (creatives, videos, digital assets)
• Review deliverables and provide feedback to ensure alignment with Netafim standards
• Prepare monthly reports with insights and recommendations
• Continuously optimize based on data

3. Digital Advertising (Performance Marketing)

• Plan and execute paid campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• Optimize campaigns for Lead generation, Reach, Engagement, Website traffic & Conversions
• Track ROI, CPL (cost per lead), and campaign effectiveness

4. SEO (Search Engine Optimization)

• Manage on-page and off-page SEO activities:
• Keyword research
• Content optimization
• Meta tags, backlinks
• Work on improving website ranking and organic traffic
• Coordinate with web/SEO agencies

5. Basic use of Digital & AI Tools

• Leverage tools for higher efficiency:
• Design: Canva, Adobe tools
• Video: CapCut, InVideo
• AI Tools: ChatGPT/Copilot, Canva AI
• Stay updated with latest digital trends, tools, and platform updates

Key Functional Skills Required:

• Strong understanding of Social media platforms and trends
• Digital advertising (Google & Meta Ads)
• SEO fundamentals
• Basic knowledge of content creation (graphics/video)
• Familiarity with analytics tools
• MS office – Powerpoint, Word, Excel

Preferred Qualifications

• Graduate
• 3–4 years of experience in Digital marketing role
• Experience in Agri-input industry / rural marketing (preferred)