Digital Marketing Executive
Pink Paws
Employment Type: Full-time
Location: Kolkata, West Bengal, India (On-site)
Pink Paws is seeking a motivated and detail-oriented Digital Marketing Executive to support and execute digital marketing initiatives across online platforms. The ideal candidate will have a balanced understanding of performance marketing and content coordination, with the ability to contribute to brand visibility and business growth.
Key Responsibilities:- Plan, execute, and monitor digital marketing campaigns across social media and search platforms
- Coordinate and assist in the creation of digital content including videos, posters, banners, creatives, and promotional assets
- Manage social media accounts, posting schedules, and audience engagement
- Support paid advertising campaigns on platforms such as Meta and Google
- Assist with SEO activities, website content updates, and landing page coordination
- Track campaign performance and prepare regular marketing reports
- Work closely with internal teams to ensure brand consistency across all digital channels
Required Qualifications & Skills:- 12 years of experience in Digital Marketing or a related role
- Understanding of digital content formats such as videos, banners, posters, and social media creatives
- Familiarity with tools such as Canva, Meta Business Manager, Google Ads, and Google Analytics
- Strong communication, coordination, and organizational skills
- Ability to work in a structured, deadline-driven environment
- Experience in retail or e-commerce is preferred
What We Offer:- Stable full-time role with growth opportunities
- Exposure to multi-channel digital marketing operations
- Professional and collaborative work environment
Work Location: On-site Kolkata, West Bengal
Application Process:
- Interested candidates may send their updated resume to - [Confidential Information]
