Digital Marketing Executive

We are looking for a detail-oriented and results-driven SEO & Digital Marketing Specialist to manage and optimize our online presence. The ideal candidate will have hands-on experience in website management, on-page and off-page SEO, content strategy, and digital marketing techniques.

Responsibilities:

• Customize and optimize website content based on geographic targeting.
• Manage AWS connections and related web infrastructure.
• Implement on-page SEO best practices (meta tags, headers, internal linking, schema markup).

SEO Strategy & Link Building:

• Conduct competitor analysis to identify opportunities for link building and content strategy.
• Build high-quality backlinks through guest blogging, guest posting, and directory listings.
• Identify broken links, perform link revamp, and convert unlinked mentions to do-follow links.
• Submit business-related documents, images, videos, and links to relevant platforms.
• Optimize business profiles and local listings for maximum visibility.

Content & Engagement:

• Plan and execute content strategies for forums, business listings, and social platforms.
• Monitor and improve local and global search engine rankings.
• Track SEO performance and provide reports on traffic, ranking, and engagement metrics.

Qualifications:

• Any Graduate with min 2-3 years of experience is required.
• Proven experience in SEO, link building, and digital marketing.
• Strong knowledge of on-page and off-page SEO techniques.
• Familiarity with AWS hosting, website cloning, and subdirectory setup.
• Experience in competitor analysis and strategic planning.
• Knowledge of local SEO, business profile optimization, and citation building.
• Ability to manage multiple tasks and deliver results in a fast-paced environment.
• Strong analytical, problem-solving, and communication skills.

Required Skills:

• Google Analytics, Google Search Console, Bing Webmaster Tools, SEMrush, Ahrefs, Moz, Ubersuggest, KWFinder, Google Trends, GTmetrix, PageSpeed Insights, Hotjar, AccuRanker, SpyFu, HubSpot, Mailchimp, Hootsuite.
• WordPress or other CMS platforms.
• Basic HTML/CSS knowledge is a plus.

Preferred Skills:

• Experience with various digital marketing tools and platforms.