We are looking for a detail-oriented and results-driven SEO & Digital Marketing Specialist to manage and optimize our online presence. The ideal candidate will have hands-on experience in website management, on-page and off-page SEO, content strategy, and digital marketing techniques.
Responsibilities:
- Customize and optimize website content based on geographic targeting.
- Manage AWS connections and related web infrastructure.
- Implement on-page SEO best practices (meta tags, headers, internal linking, schema markup).
SEO Strategy & Link Building:
- Conduct competitor analysis to identify opportunities for link building and content strategy.
- Build high-quality backlinks through guest blogging, guest posting, and directory listings.
- Identify broken links, perform link revamp, and convert unlinked mentions to do-follow links.
- Submit business-related documents, images, videos, and links to relevant platforms.
- Optimize business profiles and local listings for maximum visibility.
Content & Engagement:
- Plan and execute content strategies for forums, business listings, and social platforms.
- Monitor and improve local and global search engine rankings.
- Track SEO performance and provide reports on traffic, ranking, and engagement metrics.
Qualifications:
- Any Graduate with min 2-3 years of experience is required.
- Proven experience in SEO, link building, and digital marketing.
- Strong knowledge of on-page and off-page SEO techniques.
- Familiarity with AWS hosting, website cloning, and subdirectory setup.
- Experience in competitor analysis and strategic planning.
- Knowledge of local SEO, business profile optimization, and citation building.
- Ability to manage multiple tasks and deliver results in a fast-paced environment.
- Strong analytical, problem-solving, and communication skills.
Required Skills:
- Google Analytics, Google Search Console, Bing Webmaster Tools, SEMrush, Ahrefs, Moz, Ubersuggest, KWFinder, Google Trends, GTmetrix, PageSpeed Insights, Hotjar, AccuRanker, SpyFu, HubSpot, Mailchimp, Hootsuite.
- WordPress or other CMS platforms.
- Basic HTML/CSS knowledge is a plus.
Preferred Skills:
- Experience with various digital marketing tools and platforms.
