Digital Marketing Executive

About Company:

Come be part of a rocket ship that's creating a massive impact in the world of higher education!

On the one hand, over a million college graduates have barely 5% employability rates yearly, while thousands of companies need help finding talent. Newton School of Technology aims to bridge this massive gap through its industry-oriented Computer Science and AI degree program.

Newton School of Technology's vision is not just to be an alternative to IITs but to redefine the landscape of higher education. We aspire to be a modern, industry-led institute that focuses on a future-ready curriculum, deep industry engagement through faculty & mentors, advance-tech subjects like AI & robotics, and a strong focus on coding from day Zero. At the same time, we are committed to providing the best exposure to students through international treks, fully funded conferences, and hackathons. This vision presents a unique opportunity to shape the future of higher education and make a significant impact in the field.

We have a strong core team consisting of alumni from IITs and IIM who have several years of industry experience in companies like Unacademy, Inmobi, Ola, and Microsoft. On this mission, we are backed by some of the most respected investors around the world - RTP Global, Nexus Venture Partners, and a slew of angel investors, including CRED's Kunal Shah, Flipkart's Kalyan Krishnamoorthy, Unacademy and Razorpay founders, Udaan's Sujeet Kumar among others.

Responsibilities:

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Own end-to-end performance marketing funnels: from awareness to acquisition to retention.
• Set up and manage tracking pixels, UTM structures, and attribution models across campaigns.
• Manage and optimize remarketing/retargeting campaigns for better CAC. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices across digital marketing campaigns, and then acting on the information to meet marketing goals (ROI and KPIs)
• Be actively involved in SEO efforts to optimize web content to increase traffic (keyword, image optimization, etc.)
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Conduct market research to identify new opportunities
• Monitor competitors marketing activities

Requirements:

• Min 3 - 4+years of experience working as a Performance Marketing Associate or similar role
• Paid Marketing Expertise Across Platforms: Strong experience in Google Ads, Meta Ads, LinkedIn Ads, and preferably YouTube/OTT campaigns.
• Leverage paid channels to drive, website traffic,& nbsp; top funnel, lead velocity and conversions
• Influencer & Affiliate Marketing Knowledge: Since student marketing often needs collaborations.
• Strong Copywriting & Creative Briefing Skills: Ability to work with content/design teams to create performance-driven ad creatives.
• Budget Management: Ability to plan and optimize large-scale marketing budgets.
• Basic Design/Video Editing Familiarity (Canva, Figma, CapCut) – nice-to-have, for agility.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the user's journey
• Measure, track and report on performance marketing efforts through structured dashboards