Digital Marketing Executive

myfroyoland frozen yogurt

Pune, India

2-4 Years

This job is no longer accepting applications

Posted 4 days ago

Job Description

Digital Marketing Executive

Location: Balewadi, Pune

Job Type: Full-time

Company Description

MyFroyoLand is one of India's fastest-growing frozen yogurt and dessert brands with multiple outlets across the country. We are looking for an energetic, creative, and result-oriented Digital Marketing Executive to join our team. The ideal candidate should have experience in the food/QSR industry and be passionate about building brand presence across digital platforms while driving online sales and customer engagement.

Key Responsibilities

Plan, execute, and optimize SEO (Search Engine Optimization) strategies to improve website visibility and organic traffic.
Manage and optimize Google Ads (Search, Display, Performance Max, YouTube Ads, etc.) campaigns to maximize ROI.
Create, manage, and optimize Meta Ads (Facebook & Instagram Ads) for lead generation, engagement, and sales.
Handle and regularly update the company's website, ensuring SEO best practices, product updates, offers, and blogs are maintained.
Manage and grow the company's YouTube and LinkedIn presence through content planning, publishing, and performance tracking.
Manage and optimize online food delivery platforms such as Swiggy and Zomato, including menu updates, promotions, campaigns, visibility, and performance analysis.
Coordinate and manage POS (Point of Sale) systems, including menu updates, pricing, promotional offers, and backend operations.
Design creatives, social media posts, banners, and marketing materials using Canva and Adobe Creative Suite (Photoshop, Illustrator, etc.).
Plan and execute digital marketing campaigns aligned with business objectives and seasonal promotions.
Monitor website traffic and campaign performance using Google Analytics and Google Search Console.
Create daily, weekly, and monthly digital marketing performance reports, including campaign insights, website analytics, ad performance, SEO progress, and recommendations for improvement.
Coordinate with internal teams to ensure timely execution of all digital marketing activities.
Stay updated with the latest digital marketing trends, platform updates, and competitor activities.

Requirements

Bachelor's degree or diploma in Marketing, Digital Marketing, Business Administration, or a related field.
2–3 years of experience in Digital Marketing, preferably in the Food, QSR, Restaurant, Café, or Hospitality industry.
Hands-on experience with SEO, Google Ads, Meta Ads Manager, Google Analytics, and Google Search Console.
Experience handling Swiggy, Zomato, and other food delivery platforms.
Experience managing POS systems and coordinating digital menu updates.
Knowledge of website management using CMS platforms such as WordPress or Shopify is preferred.
Proficiency in Canva and Adobe Creative Suite (Photoshop, Illustrator, etc.).
Experience managing YouTube and LinkedIn business pages.
Strong analytical skills with the ability to prepare and present performance reports.
Excellent communication, creativity, and problem-solving skills.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.